Lead UI/UX Designer – DTC eCommerce Brand We're looking for a Lead UI/UX Designer to own and elevate the end-to-end customer experience across our direct-to-consumer eCommerce ecosystem. This role combines strategic thinking, user-centered design, conversion optimization, and visual excellence to create seamless shopping experiences that drive business growth. You'll work closely with leadership, marketing, developers, and eCommerce teams to transform customer insights into intuitive, high-performing digital experiences.

We're seeking someone who thrives in a fast-paced environment, takes ownership of outcomes, and is passionate about creating exceptional customer journeys. User Experience & Product Design Lead the design of customer journeys across web, mobile, landing pages, checkout flows, and post-purchase experiences. Conduct UX research and analyze customer behavior to identify friction points and opportunities.

Continuously improve site usability, accessibility, and customer satisfaction. Design experiences that improve engagement, conversion rates, average order value, and retention. Collaborate with growth and marketing teams to develop and test new landing pages, offers, and funnels.

Use analytics, heatmaps, session recordings, and A/B testing insights to guide design decisions.

Design

Systems & Brand Experience Develop and maintain scalable design systems and UI component libraries. Ensure consistency across all digital touchpoints while evolving the brand experience. Establish design standards, workflows, and best practices for the team.

Advocate for high-quality visual design and user experience across the organization.



Partner with developers to ensure pixel-perfect implementation. Collaborate with marketers, copywriters, and eCommerce managers to launch campaigns and site improvements.

Mentor and provide feedback to designers and creative team members. Drive projects from concept through execution with minimal supervision. 5+ years of UI/UX design experience, preferably in DTC eCommerce, consumer brands, or high-growth startups. ~ Robust portfolio demonstrating exceptional UX thinking and visual design. ~ Proven experience improving conversion rates and customer experiences through design. ~ Expertise in Figma and modern design workflows. ~ Strong understanding of responsive design, accessibility, and usability principles. ~ Ability to prioritize effectively and manage multiple projects simultaneously.

Experience with Shopify or similar eCommerce platforms. Familiarity with A/B testing tools and analytics platforms such as Google Analytics, Hotjar, Microsoft Clarity, or similar tools. Basic understanding of HTML, CSS, and front-end development constraints.

Take ownership and accountability for the customer experience. Make decisions grounded in customer insights and data. Move quickly while maintaining a high standard of quality. Embrace experimentation and continuous improvement.

Care deeply about both customer outcomes and business results. Opportunity to shape the customer experience of a growing DTC brand. High-impact role with direct influence on revenue and customer satisfaction.

If you're passionate about creating exceptional eCommerce experiences and want to help build a category-leading brand, we'd love to hear from you. #

📌 Lead UI/UX Designer - DTC eCommerce Brand (Toronto)
🏢 Whiskey Library
📍 Toronto