Manager, Digital Marketing Delivery - Tangerine (Toronto)

Manager, Digital Marketing Delivery - Tangerine (Toronto)

06 Sep
|
Tangerine
|
Toronto

06 Sep

Tangerine

Toronto

At Tangerine, we’re redefining banking. As Canada’s leading digital bank, we thrive on innovation, agility, and bold thinking, tackling every challenge head-on with leading technology and the unstoppable power of collaboration.

Our client-obsessed teams deliver flexible, accessible banking solutions, breakthrough products, and award-winning service. Beyond banking, we’re committed to making an impact in the communities we serve and across our organization. We foster a culture built on integrity, inclusion, and fearless ambition – where diverse perspectives are valued, and people are empowered to do their best work.

If you’re a high performer looking to accelerate your career and reimagine the banking landscape, this is your moment.

Let’s shape the future of banking together!

The Digital Marketing Delivery Manager is responsible for collaborating & delivering the end-to-end customer journey for their respective digital marketing campaigns. Partnering with Acquisition, Primacy, and Deposits Product Owners, as well as Marketing Planners, to drive alignment and execution across the full owned digital marketing funnel. Responsible for developing the campaign go- to-market strategy aligned to business objectives provided by Strategy & Planning.

The successful candidate will possess data driven decision making skills, with strong understanding of channel and digital marketing best practice, along with experience working in a sales organization.

The Digital Marketing Delivery Manager will report directly to the Senior Manager, Digital Marketing Delivery.

Lead the development of the overall digital marketing campaign go-to-market strategy, and act as a channel owner to build best in class campaigns, test & optimization strategy and personalization. Applies an iterative approach to continuously test & optimizes across channels.

Launch digital marketing campaigns through owned channel tactics like email, push notifications, Mobile ads,



.Work closely with editorial and creative teams to build content aligned with marketing strategy and campaign objectives.

Partner cross-functionally within Marketing, Client experience, customer insights, product management, contact centers, etc. Supports marketing strategies to generate results based on solid analysis including client behavior, channel optimization, profiling & segmentation to drive message relevance.

Leverage analytics platforms such as Google Analytics and Looker Studio Pro to assess campaign performance, implement mid-flight optimizations, and extract actionable insights to inform future strategy.

Establish trusted collaborative working relationships with other members of the Tangerine Marketing and product teams

Ensure Tangerine remains in compliance, and is aware of all banking/regulatory requirements, amendments and responsibilities.

Leveraging a growth mindset, embracing learning and continuous improvement

Contributing to a dynamic workplace fostering trust, integrity and inclusion

University Degree in Marketing, Advertising and/or equivalent combination of education and work experience – MBA from a leading institution is highly desirable

Minimum 3-5 years of marketing experience in demanding digital-oriented Tier-1 organizations (e.g. Telco, Banking, Retail, Technology, etc.)

Minimum 3-5 years of strategic digital marketing experience leading in an agile/quick to market environment is an asset

Relevant Everyday Banking /Investments/Wealth and/or credit card marketing experience would be an asset

AI fluency

You will be part of a diverse, inclusive, and purpose driven community of client- obsessed innovators who move quick, push boundaries, and celebrate big together.

We are creating something game changing and you get to make your mark on it.

You will have access to thousands of online and in person learning experiences at your fingertips to elevate your career and accelerate your development.

Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

📌 Manager, Digital Marketing Delivery - Tangerine (Toronto)
🏢 Tangerine
📍 Toronto

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