The Senior Marketing Manager is responsible for aligning brand strategy with digital growth execution. Reporting to the Brand Marketing Director and working closely with the Digital Growth Manager, this role ensures all digital channels are strategically aligned, performance‑driven, and consistent with SPC’s brand positioning. This is a strategic role that leads digital planning, supports paid and SEO initiatives, oversees email and social strategy, and ensures cohesive messaging across all digital touchpoints.

The role serves as a key partner to the Brand Marketing Director to drive measurable growth while maintaining brand integrity. You will be data obsessed, creative, and passionate about building meaningful connections with Gen Z and student audiences.

Digital

Strategy & Campaign Leadership

Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand growth goals. Translate brand strategy into integrated digital campaigns across paid, owned, and organic channels (such as LinkedIn, Meta, Google). Conduct market research and audience analysis to inform targeting and channel strategy.

Ensure all campaigns balance brand awareness with measurable performance outcomes. Drive AI adoption across the digital function to streamline creative production, enhance strategic planning, and improve operational efficiency.

Email

Marketing & Lifecycle Management

Design and execute email marketing campaigns to nurture leads and increase member retention. Monitor open rates, click‑through rates, conversion metrics, and retention performance. Optimize timing, content, and targeting based on data insights.

Ensure all digital marketing content aligns with SPC’s brand identity, voice, and positioning. Partner closely with the Brand Marketing Director to refine tone of voice and messaging consistency.



Maintain and evolve brand guidelines across digital channels.

Collaborate with the Digital Growth Manager on optimization, budget allocation, and performance improvement. Website & Funnel Optimization

Partner with Product to improve digital journey performance. Reporting & Performance Insights

Track and interpret performance data across digital channels. Support cross‑functional reporting and strategic performance reviews. Lead the development of a team of approximately three digital marketing professionals, fostering a collaborative, accountable, and high‑performing culture.

Set team priorities, manage workloads, and ensure projects are executed effectively while balancing business objectives and deadlines. Champion innovation, continuous improvement, and the adoption of AI‑powered tools and best practices. Bachelor’s degree in Marketing, Communications, Business, or related field. 4–6 years of experience in digital marketing (paid media, SEO, email, social, campaign management).

Experience operating across both brand and performance marketing functions. Strong analytical skills with the ability to translate data into strategic recommendations.

Experience marketing to Gen Z or student audiences is an asset.

Technical Proficiency SEO tools: Email marketing platforms: CMS & website management: WordPress, Webflow, Shopify. Strong understanding of brand and performance integration. Data‑driven and results‑oriented. 65,000 – 100,000 CAD per year (Vaughan, Canada) SPC is an equal prospect employer and values diversity at our company.

Our hiring process is inclusive of all candidates regardless of their race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Accommodations are available upon request for all aspects of the selection process. #

📌 Manager, Digital Marketing *Remote (Toronto)
🏢 SPC Student Price Card
📍 Toronto