Media starts with the audience.

Audience

Design sits at the intersection of Strategy, Data, and Technology—driving growth through scalable, data‑led solutions powered by Lotame and Epsilon Identity across Publicis Groupe.

The Audience Strategy

Manager operates at the center of Planning and Activation, partnering closely with media planners, activation specialists (programmatic and social), data and analytics teams, and product/identity experts (Publicis ID, Lotame, Epsilon). This role leverages data and analytics to identify growth opportunities through net‑new audience segments and data‑driven tactics aligned to client briefs.

Responsibilities include developing and presenting best‑in‑class audience solutions and ensuring activation and reporting accurately reflect the audience strategy and performance narrative in partnership with activation teams. The role requires fluency across programmatic and social execution, as well as the ability to translate briefs into strategic audience frameworks.

The Audience Strategy

Manager acts as a connective layer across strategy, data, and activation teams to drive consistency and impact. The ideal candidate brings a strong foundation in media strategy, activation, or analytics, with expertise in segmentation, research methodologies, and advertising technology. They are highly analytical, collaborative, and thrive in a fast‑paced, transformation‑driven environment.

Support planning teams in developing and presenting data‑driven audience strategies, including participation in client recommendations and presentations Translate client business objectives into actionable audience strategies, identifying net‑recent audience opportunities and data‑driven tactics to drive performance Manage audience creation using audience building platforms (e.g., Lotame), and push to activation SSPs, DSPs,



and social channels – inclusive of seat set up and technical troubleshooting with tech and engineering teams Lead client communication on audience solutions, clearly articulating approach, value, and performance while addressing questions and feedback Precision, Apex) to ensure seamless execution, with audience strategies accurately reflected in campaign setup and performance reporting across digital and offline channels Contribute to tracking and measurement discussions across DSPs, social platforms, and offline channels (OOH, TV) to ensure audience performance is clearly understood Drive education and adoption of audience solutions by advancing internal and client understanding of data capabilities, segmentation, and evolving products Collaborate with global teams to support alignment on audience segmentation, data, tools, and broader ad tech narratives Support innovation and testing of new audience tools and methodologies, providing feedback to improve performance and usability Develop client‑facing materials, including audience strategies, data presentations, and performance reports Maintain strong knowledge of research methodologies, segmentation techniques, and advertising technology Bachelor’s degree from a four‑year college or university ~3‑5 years of progressive levels of responsibility in 360 media planning, media research, or buying and management with a focus in digital and platforms evolution ~ Familiarity with data visualization using tools such as Tableau, R,



and advanced knowledge of Microsoft Excel and PowerPoint ~ Strong understanding of digital marketing, CRM, and audience segmentation ~ Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms ~ Familiarity / experience with third‑party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers ~ Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc. ~ Understand Web analytics tools (e.g., Excellent Communication Skills – clearly and concisely convey ideas both verbally and in writing. Bridge gaps in understanding between technical and non‑technical teams ~ Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year Extended long weekends throughout the year with an additional day off each long weekend Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance Local and Global Mobility within the Publicis Groupe network The salary range for this position is CAD 70‑75k per year. This range reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness, attracting world‑class talent and serving as the industry benchmark for best practices.

We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.

📌 Manager medical data and network (Toronto)
🏢 Starcom Canada
📍 Toronto