If you want to be a Maxonian and help bring the best 2D and 3D visual effects, motion graphics, gaming, AR/MR/VR, visualization and design software to the market, then we should have a chat. Packed with brilliant, passionate people, Maxon is deeply rooted in the creative industry and committed to empowering the artistic community. We are obsessed with customer fulfillment and inspiration – before, during and after purchase.

If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let’s talk. As a Marketing Analytics Lead, you are accountable for how marketing tracking, attribution, and measurement are designed, implemented, and trusted at Maxon. This role sits at the intersection of Marketing, Finance, Engineering, and Analytics.

You set direction and standards for marketing measurement so performance, ROI, and experimentation can be evaluated consistently and with confidence across channels. This role goes beyond analysis and reporting. You own the measurement foundation and ensure it is correctly implemented and maintained as marketing activities evolve.

Marketing tracking and instrumentation Own end to end marketing tracking across web and marketing channels Provide clear requirements and oversight for tracking implementations Define how marketing performance is measured from impression to conversion Lead measurement for incrementality testing and experimentation Ensure consistent calculation of CAC, ROAS, revenue, and marketing ROI across channels Data quality and validation Own data quality across marketing measurement systems Establish validation processes and monitoring to detect issues early Communicate data limitations, confidence levels, and caveats clearly Act as system owner for GA4,



including event schema, conversion definitions, and configuration Implement and validate tagging across web properties and marketing platforms Ensure accurate data flow from GA4 into downstream reporting tools (e.g. Troubleshoot tracking discrepancies and data quality issues across tools Act as the primary owner and decision maker for marketing tracking and attribution Lead alignment across Marketing, Finance, Engineering, Product, and Analytics Bachelor’s degree in Data Science, Statistics, Computer Science, or a related field ~3–6+ years of experience in marketing, web, or app analytics ~ Hands‑on experience owning GA4 implementations, event tagging, and GTM ~ Experience building marketing dashboards and models in Looker / Looker Studio or similar tools ~ Robust understanding of attribution, funnel analysis, and data quality validation Public transport ticket Employee Assistance program Group Health insurance Salary Range *: 105-130k CAD annually *Maxon uses industry-driven survey data for building compensation structures to make sure our employees are receiving fair and competitive wages. We do not use artificial intelligence (AI) or automated systems to screen, assess, or select applicants.

In case you would like more information regarding the processing of your application data, please refer to our Privacy Policy for Applicants. net You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. At Maxon we embrace diversity, are avid explorers and curious learners, so if you’re excited about this role but your experience doesn’t entirely match every qualification in the , we encourage you to apply in any case.

📌 Marketing Analytics Lead (Tracking & Attribution) (m/f/d)
🏢 Maxon
📍 Ontario