learning new things, working with the latest technologies and making a difference in the world.

Marketing Automation Specialist

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software. A culture that emphasizes personal growth, continuous innovation and fun.

The Technology - you'll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI's partners which include leading tech giants that will keep you on the cusp of emerging technologies.

The Marketing Automation

Specialist is a hands-on execution role responsible for building, launching, testing, and reporting on marketing automation programs, email campaigns, webinar campaigns, and lead nurture flows. This role supports the Demand Generation team by translating campaign plans into accurate, measurable, and optimized programs across Pardot, Salesforce, webinar platforms, and reporting tools.

Marketing Automation Execution

Build and maintain automated marketing workflows in Pardot, including nurture programs, free trial follow-up flows, re-engagement campaigns, and lead routing programs. Build, test, and launch automated email programs based on audience segmentation, form submissions, campaign engagement, lifecycle stage, and lead status. Set up campaign logic, completion actions, suppression lists, segmentation rules, energetic lists, and automation rules.

QA automation flows before launch to confirm links, forms, routing, tracking, audience logic, and campaign attribution are working as intended. Work with internal stakeholders to turn campaign briefs into executable workflows and campaign assets. Set up audience lists, suppression lists, personalization fields, templates, forms, landing pages, and campaign tracking.

Coordinate with content, design, digital, and regional marketing teams to support campaign execution.



Support email calendar management to help balance campaign volume and audience touchpoints. A/B Testing Execution Set up and execute A/B tests for email subject lines, copy, CTAs, templates, landing pages, forms, and campaign flows.

Track test results and summarize findings for the broader marketing team. Maintain a test-and-learn approach to improve campaign engagement, conversion rates, and lead quality. Document learnings from past tests to support future campaign decisions.

Coordinate campaign setup across Pardot, Salesforce, and webinar platforms. Report on webinar performance, including registrations, attendance rate, engagement, leads generated, and influenced pipeline where available. Reporting & Data Analysis Monitor and report on campaign performance, including email engagement, form submissions, conversion rates, webinar performance, lead flow, and campaign attribution.

Analyze prospect and customer data to identify segmentation opportunities, engagement patterns, and campaign optimization areas. Review campaign performance to identify what is working, what is underperforming, and where improvements can be made. Support data hygiene efforts related to lists, fields, segmentation, campaign attribution, and Salesforce/Pardot alignment.

Use reporting tools such as Salesforce, Pardot, Excel, Power BI, and other marketing analytics platforms. Support compliance with CASL, CAN-SPAM, GDPR, CCPA, and other applicable email marketing requirements. Collaborate with Demand Generation, Content, Design, Web, Product Marketing, and Regional Marketing teams to support campaign execution.

Identify process gaps and recommend improvements to campaign intake, execution, QA,



reporting, and optimization. Support ongoing improvements to email templates, landing pages, forms, automation logic, and campaign workflows. 1 - 2 years of experience in email marketing, marketing automation, campaign operations, or a related role. ~ Hands-on experience with a marketing automation platform - Pardot experience is a plus. ~ Familiarity with Salesforce or another CRM platform. ~ Experience building or supporting email campaigns, nurture flows, or automated workflows. ~ Comfort working with data - pulling reports, analyzing results, and making practical recommendations. ~ Strong attention to detail, especially when building and QA-ing campaigns. ~ Working knowledge of HTML/CSS to create emails, landing pages. ~ Pardot or Salesforce certifications are a plus but not required. ~ Strong understanding of email marketing KPIs including open rate, click-through rate, conversion rate, unsubscribe rate, and bounce rate. ~ Experience setting up or supporting A/B tests for email, landing pages, CTAs, or campaign flows. ~ Intermediate skills in Excel and PowerPoint; familiarity with reporting tools such as Power BI is a plus.

Replacement Role

Final compensation is determined by education, experience, and internal equity principles. #Use of Artificial Intelligence in Hiring These tools assist our team only-final hiring decisions are made by people, not automation. For privacy-related questions, please contact [email protected]. We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA).

If you require accommodation during any stage of the recruitment process, please notify People & Culture at [email protected]. Globally, with over 17,000 customers, SOTI has proven itself to be the go-to mobile platform provider to manage, secure and support business-critical devices. For more information, visit siti.net. #

📌 Marketing Automation Platform Specialist (Mississauga)
🏢 SOTI
📍 Mississauga