Yamaha Motor Corporation (“YMC”) is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational product to dealers and customers around the world. YMCA’s Vision is to “Create Lifelong Memories by Connecting People through Unique Canadian Outdoor Experiences”. YMCA executes its day-to-day activities in reference to its defined values, “Be Inclusive”, “Think Customer”, “Own it!”, “Trust & Integrity”, “Be Agile”, and “Drive results”.

Marketing & Brand Development Status: Full Time Reports to: Team Lead, Product Marketing Oversee marketing projects for Outboard, Sport Boat and WaveRunner product lines and accessories, including promotional materials, content development and event support.

Support

Yamaha’s OEM, commercial and government initiatives. Grow the Yamaha brand in Canada through influencers, boat builders and industry stakeholders. Evaluate marketing ROI and recommend actions. Manage budgets for marine sponsorship, promotion and public relations for products, rigging and accessories.

Partner with product planning, accessories, sales and technical teams to align marketing with positioning and sales priorities. Communicate strategies and results to the broader marketing team and key stakeholders, and model Accelerate Together values daily. Develop and produce corporate and dealer showroom promotional materials for print, TV, radio and/or digital platforms, including opportunities for cross promotion to expand Yamaha’s presence in the market.

Develop and produce marine content to support digital marketing efforts and marketing campaigns, promoting products, rigging, accessories, lifestyle and experiences. Work closely with the Marine OEM & Special Markets sales team to develop Yamaha’s strategy to ensure it is well represented with OEM, commercial and government partners, as well as identify opportunities to grow this area of the business. Develop content and marketing materials in support of these efforts.

Manage media,



influencer and industry outreach, including creation and distribution of news releases, coordination of product testing, and planning of media events. Provide recommendations on partners and deliverables to ensure business value and marketing impact. Work with events associate on consumer shows and corporate events, including unit logistics support.

Plan and administer annual marketing budget(s) for Outboard, Sport Boat and WaveRunner (products & accessories). Marketing, journalism, communications or related Type of Experience: Marine products preferred (Outboard motors, WaveRunners, sportboat); marketing preferred A comprehensive understanding of the industry and our customer. Understanding of marketing concepts and experience with managing digital media and other marketing communication channels.

Proficient in business and creative writing, specifically copywriting for digital/print advertising. Excellent in MS Office and basic understanding of Adobe Creative Cloud, digital marketing tools (Meta ads, Google analytics, Google Ads), and social media savvy. Bilingualism in French/English an asset Travel And Overtime Requirements Occasional travel in support of conferences, shows and current product launches.

Occasional overtime required to support conferences, launches and shows. 100% employer‑paid health and dental benefits ~ Employee assistance program ~ Corporate bonus incentive + sales bonus (for applicable roles) ~ Employee‑paid STD, LTD, and life/dependent insurance ~ Parental/maternal leave top‑up programs ~ Kando‑driven corporate culture, recognized as a top GTA employer Artificial Intelligence (AI) tools may be used to support certain stages of the recruitment process, including applicant screening, assessment, or selection. All AI‑assisted activities are overseen by our recruitment team to ensure fairness, equity, and transparency.

Yamaha Motor Canada

Ltd. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. #

📌 Marketing Associate, Marine & Special Markets (Toronto)
🏢 YAMAHA MOTOR CANADA
📍 Toronto