Responsible for ownership of category planning and execution throughout the Product Lifecycle and the growth of the base business by bringing profitable innovation to the market. Responsible for ownership of category planning and execution throughout the Product Lifecycle and the growth of the base business by bringing profitable innovation to the market. Oversee product costing, specifications, packaging, sensory evaluations, and production readiness to ensure commercially successful and scalable innovation.

Continuously challenge cross-functional teams to leverage market trends, consumer insights, and customers' needs to deliver differentiated, leading-edge innovations. Foster collaboration across Category Marketing and Customer Marketing teams by sharing best practices, building knowledge-sharing processes, and driving continuous improvement. Develop and execute multi-year customer strategy by translating consumer, customer, and category insights into growth opportunities that deliver long-term business objectives.

Align cross-functional teams and senior stakeholders around strategic priorities to deliver annual sales objectives and long-term growth targets. Regularly analyze customer performance within Give & Go, assessing wins, losses, key business drivers, risks, and opportunities to provide insight-led recommendations that improve business outcomes. Drive disciplined project execution by establishing clear priorities, ensuring accountability, and delivering strategic initiatives and business reviews on time.





Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues and performance calibration, and engaging in corrective action when required. Ensure completion of function compliance training. Make recommendations for staff merit and bonus targets (where applicable).

Ensure an engaged workforce through strategic workforce planning and creation/execution of Employee Survey action plans. Completion of a university diploma in Marketing, Business, or a related field. 7-10 years' experience in a CPG marketing role. Outstanding people management and team leadership skills.

Solid project management skills with the ability to manage multiple priorities, solve problems, and deliver results.

Experience developing marketing and sales materials, including brochures, sell sheets, website and social media content, and presentations. Advanced proficiency in Microsoft Office, with strong expertise in Excel. Strong sense of urgency and responsiveness when supporting internal stakeholders and external partners, including suppliers, agencies, and customers.

Exceptional organizational and time management skills, with the ability to meet tight deadlines. As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.

📌 MARKETING AUTOMATION MANAGER (SENIOR) (H/F)
🏢 Give and Go Prepared Foods
📍 Toronto