Step into the role of Marketing Data Scientist at Air Transat, where you will lead data-driven insights and optimize our marketing efforts. Utilize your expertise to enhance measurement frameworks and experimentation. This position involves significant contributions to decision-making through rigorous analysis involving campaign effectiveness and incremental impact. Collaborate with cross-functional teams to ensure thorough integration of statistical methods and develop scalable reporting tools.

Your role will be instrumental in navigating complex marketing questions to drive performance and growth. Key Responsibilities:

- Own marketing measurement frameworks for various business lines
- Establish and oversee measurement plans and success criteria




- Execute experiments and analyze results for insights
- Enhance reporting tools and integrate valuable data
- Automate reporting processes using Python and BI tools

Requirements:

- Bachelor’s degree in a relevant quantitative field
- At least 5 years in marketing data science or analytics
- Robust command of applied statistics and causal inference
- Experience with Python, SQL, and forecasting techniques
- Fluency in both French and English is required

Shape the future of marketing strategy through data analytics at Air Transat!

📌 Marketing Data Scientist at Air Transat (Montreal)
🏢 Air Transat
📍 Montreal