Jetson is on a mission to accelerate the transition of 100 million homes across North America away from fossil fuels toward sustainable energy use. Homes are one of the largest sources of carbon emissions, yet adoption of solutions like heat pumps remains slow due to cost and complexity. Jetson is solving this by building the first fully vertically integrated home electrification company — making clean energy simple, transparent, and affordable.

We rely heavily on technology, automation, and data to scale this impact. At Jetson, we value people who are excellent at their craft, curious about new tools (including AI), and motivated to continuously improve how work gets done. Jetson is looking for a Lifecycle Marketing Manager to own the critical space between lead generation and closed sale.

This is a high-impact, data-driven role responsible for building and optimizing the nurture engine that converts interest into revenue. This role sits at the center of marketing and sales, and success is measured in pipeline quality, conversion rates, and speed to sale. Own the full post-lead, pre-sale marketing strategy — designing and managing nurture programs across email, SMS, and other channels that keep prospects engaged and move them toward a buying decision Build, maintain, and continuously optimize audience segmentation in HubSpot — including interest-based segments, behavioral triggers, geo-specific lists, and lifecycle stage cohorts — ensuring every contact receives messaging that reflects where they are and what they care about Architect and manage HubSpot workflows, lead scoring models, and lifecycle stage definitions that accurately reflect buyer readiness and route leads to sales at the right moment Develop and execute interest-based segmentation strategies that tailor messaging to different buyer motivations — whether that's savings, sustainability, comfort, or rebate eligibility — and test and refine those segments continuously Adapt nurture programs for new and existing geographies — localizing messaging,



adjusting offers based on regional rebate availability, and setting up geo-specific workflows that reflect the sales motion in each market Partner closely with the sales team to understand where leads are stalling, build enablement materials that address common objections, and create a feedback loop between sales conversations and marketing messaging Be held accountable to performance targets — success in this role is measured against lead-to-appointment conversion rate, funnel velocity, nurture-attributed pipeline, and sales-readiness metrics by segment and geography 4–6 years of lifecycle or CRM marketing experience, with a clear track record of owning the middle and bottom of the funnel in a high-growth or startup environment ~ Hands‑on HubSpot expertise — you've built lead scoring models, architected workflow logic, managed lifecycle stages, created segmented contact lists at scale, and built attribution dashboards. ~ Experience adapting lifecycle programs across multiple geographies — you understand how buyer behavior, offer relevance, and channel preference vary by market and you know how to set up the infrastructure to reflect that ~ Familiarity with a broad range of marketing channels — email, SMS, paid retargeting, organic — and a clear understanding of how each plays a role in a coordinated nurture strategy ~ A cooperative approach to sales enablement — you've worked closely with sales teams, understand their process, and have built sequences and materials that close deals faster ~ Strong analytical skills — you're comfortable in reporting tools and can make data-driven decisions. ~ Job Type: Full-time, Permanent Dental Care, Vision Care & Life Insurance premiums fully paid by Jetson Disability Insurance Parental Leave Top Up Equity Roles Jetson is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, or gender identity.

If you require accommodation at any stage of the recruitment process, please contact us. #

📌 Marketing Manager Coordinator// Full-time, Permanent (Vancouver)
🏢 Jetson Home
📍 Vancouver