Are you a strategic marketing professional who knows the K–12 education sector from the inside out? Do you want to work for a best‑in‑class, 100% remote organization with the brightest talent from around the world? At Sparkrock, we help social benefit organizations—such as nonprofits, school boards, and government agencies—reach their full potential through technology.

As our Marketing Manager – K-12, you will own the full marketing funnel from awareness through advocacy, for Sparkrock's K–12 education‑focused products across North America. This is a dual‑capacity role: part strategic marketing leader, part internal subject matter expert for K-12. Unlike standard marketing manager positions, you’ll bridge the gap between our product and the K–12 market, translating complex educational challenges into compelling value propositions for the district leaders who live them every day.

In this role, you’ll get in on the ground floor and help shape Sparkrock's K–12 marketing strategy. This segment is still being built, so you’ll have real input and influence over its direction, leading go‑to‑market planning for new launches, developing audience‑specific messaging for district finance and operations leaders, and owning the channels and campaigns that reach them. You’ll thrive here if you’re energized by building something new, do your best work when given real ownership, and see a blank page as an opportunity.

If you thrive at the intersection of deep K–12 sector knowledge, strategic marketing, and hands‑on execution, this role is for you. Own the full marketing funnel — from awareness through retention — for K–12 education‑focused products and services Lead go‑to‑market planning for new product launches, including messaging, positioning,



and channel strategy Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars Collaborate with Sales to develop enablement materials tailored to K‑12 finance/operations buyers Create compelling content, including case studies, thought leadership, and impact stories Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback Bachelor's degree or diploma in Marketing, Communications, Education, or a related field ~5+ years of marketing experience with at least 2 years in a management or lead capacity ~Demonstrated ability to create and execute multi‑channel marketing campaigns ~ Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn Bilingual proficiency in English and French (written and verbal) Experience using AI tools in a professional marketing context We are 100% remote and global. Flexible work hours.

We work asynchronously and don’t care when you’re online, just that you deliver excellent results and are there for our customers. We are dedicated to your growth with consistent and meaningful feedback, support in achieving your personal career goals, and access to leading‑edge tools, playbooks, and technology to amplify your experience. Stipend to help set up your ideal home office Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more!

OTE CAD: $82,500 - $104,500 Final compensation will be determined based on the agreed scope of work, experience, skills, and business needs. We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities.

📌 Marketing Manager (OTE ), Sparkrock (Ottawa)
🏢 Ionic Partners
📍 Ottawa