We are seeking a results-driven and strategic Performance Marketing Strategist to join our dynamic marketing team. As a Performance Marketing Strategist, you will be responsible for developing and executing data-driven marketing campaigns to drive customer acquisition, conversion, and retention. This role presents an exciting opportunity for an individual with a strong analytical mindset and a proven track record in optimizing digital marketing channels.

Campaign Strategy: Develop comprehensive performance marketing strategies aligned with overall business objectives, leveraging channels such as paid search, display advertising, social media advertising, and email marketing.

Data Analysis: Conduct in-depth data analysis to identify key performance indicators, trends, and areas for optimization across marketing channels.

Budget Management: Manage and optimize advertising budgets to ensure efficient allocation of resources and maximum return on investment (ROI).

Plan and execute A/B tests to optimize ad creatives, landing pages, and other elements to improve campaign performance.

Conversion Optimization: Collaborate with the UX/UI team to optimize website and landing page experiences, focusing on improving conversion rates.

Develop and implement audience segmentation strategies to target specific customer segments with personalized and relevant messaging.

Platform Management: Stay informed about updates and changes in advertising platforms (e.g., Google Ads, Facebook Ads) and implement best practices to maximize campaign effectiveness.

Provide regular and actionable reports on campaign performance, presenting insights and recommendations for continuous improvement.

Bachelor's degree in Marketing, Business, or a related field. Relevant certifications in performance marketing or digital advertising are highly desirable.

Experience: Minimum of 3-5 years of professional experience in performance marketing, with a proven track record of managing successful campaigns and achieving measurable results.





Analytical Skills: Strong analytical and quantitative skills, with proficiency in data analysis tools and platforms.

Google Ads, Facebook Ads Manager) and a deep understanding of their functionalities.

Conversion Rate Optimization: Familiarity with conversion rate optimization techniques and strategies to improve user journeys and drive desired actions.

A/B Testing Tools: Experience with A/B testing tools and methodologies to optimize various elements of digital marketing campaigns.

Marketing Analytics: Proficient in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) to measure and interpret campaign performance.

Excellent written and verbal communication skills to convey complex marketing strategies and insights to both technical and non-technical stakeholders.

We offer a competitive salary and benefits package to recognize and reward your expertise and contributions to our performance marketing initiatives.

Opportunities for ongoing professional development, including attending industry conferences, workshops, and obtaining certifications in performance marketing.

Comprehensive health and wellness benefits, including medical, dental, and vision coverage.

Flexible Work Arrangements: We understand the importance of work-life balance and offer flexible work arrangements to support your well-being.

Cutting-Edge Projects: Work on innovative performance marketing campaigns and projects that challenge and inspire you, allowing you to showcase your strategic thinking.

Cooperative Environment: Join a collaborative and inclusive work environment where your performance marketing expertise contributes to the overall success of our marketing initiatives.

A supportive environment that encourages career growth and provides opportunities for advancement within the marketing team.

Innovation: Be part of a team that values innovation, encourages new ideas, and embraces the latest performance marketing trends and technologies to achieve marketing goals.

Job Type: Full Time

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📌 Marketing Strategist, Social & Video (British Columbia)
🏢 EIZIE
📍 British Columbia