At Seneca Polytechnic, we offer a flexible working environment that supports innovative thinking and encourages exploring current ideas and approaches. Do you enjoy turning data, systems, and strategy into seamless, high‑impact communications? Are you someone who can move between technical execution and marketing outcomes with equal confidence?

If so, this role offers the opportunity to make a real impact as the Marketing Technology Systems Specialist. You will play a key role in the technical execution, optimization and ongoing evolution of Seneca’s Salesforce Marketing Cloud (SFMC) ecosystem as part of the Marketing and Communications team. You will design and configure complex journeys, build scalable data‑driven solutions and support end‑to‑end recruitment initiatives including lead capture, event registration and automated communications.

You will also manage integrations with Salesforce and related platforms to ensure reliable data flow and a connected user experience. You’ll work closely with cross‑functional partners to translate business requirements into reliable, compliant marketing technology solutions, spanning audience segmentation, automation, personalization and data management. This role requires strong technical acumen and attention to detail, with a focus on maintaining data integrity, system performance and consistent campaign delivery.

Strategic

Planning and Technical Leadership Provides SFMC expertise and technical leadership to support marketing and communications strategies across the organization. Leads the delivery of SFMC solutions for campaigns, automation and event registration. Analyzes campaign performance and provides actionable recommendations to improve engagement and outcomes.

Contributes to reporting strategies,



identifying risks and opportunities to support enrolment and retention goals. Advises on campaign lifecycle planning, execution and optimization. Partners with stakeholders to translate business needs into scalable marketing technology solutions.

Leads end‑to‑end campaign QA, deployment and performance reporting. Collaborates with ITS to maintain CRM integrations, data flows and technical requirements. Training, Documentation & Continuous Improvement Provides training, mentorship and ongoing technical guidance to team members.

Data Management and Governance Maintains and improves data quality, integrity and governance across Salesforce, SFMC and related systems. Oversees data migration, cleansing and integration processes. Recommends improvements to data structures, processes and system performance.

Partners with ITS to support data architecture, integrations and platform enhancements. Completed four (4) year degree or equivalent in Marketing, Information Systems, Business, Computer Science, Digital Media or a related discipline. Additional courses in marketing automation and CRM management are an asset.

Five (5) years’ experience developing complex digital marketing campaigns using marketing automation and CRM systems.

Experience working with ERP systems with specific expertise in the integration of functional and technical enhancements.

Experience working with Salesforce (CRM)



and Salesforce Marketing Cloud (Marketing Automation) and Peoplesoft (SOR).

Experience in HTML, CSS, Salesforce AMPscript and Microsoft SQL programming.

Experience working within the theory and practical implementation of CASL. Excellent interpersonal and communication skills, with the ability to interact with and relate complex technical concepts to individuals of varying backgrounds and technical skill, including senior management. Ability to present comprehensive and actionable recommendations to stakeholders based on analytics and research to improve marketing campaigns.

In-depth understanding of email best practices (responsive design, content formatting and placement, link structure, subject line and preview text, etc.) and marketing email campaign best practices. Self‑motivated and highly organized paired with the ability to provide leadership, exercise good judgment and manage risks in a high‑volume, fast‑paced environment.

Note: A skills assessment test will be administered during the recruitment process.

Job Type: Permanent, Full-Time Shift: Monday to Friday, 9:00 AM – 5:00 PM We are proud to be building an equitable Seneca, and welcome applications from candidates who can contribute to the diversity of lived experiences, perspectives, and approaches.

Joining

Seneca means being part of an inclusive community working hard to dismantle barriers to access, student success, and employee potential. Seneca is committed to making employment opportunities accessible in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. Upon request, accommodation will be provided in all parts of the application and hiring process.

📌 Marketing Tech And Automation Specialist H/F (Toronto)
🏢 Seneca Polytechnic
📍 Toronto