National Brand Manager, Cadillac Canada Vacancy Status Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill) AI Disclosure As part of the application process, Artificial Intelligence will be used in the hiring process for this role Hybrid - This role is categorized as hybrid.

The National Brand

Manager, Cadillac Canada is a pivotal leadership role responsible for shaping the future of one of the world's most iconic luxury automotive brands in the Canadian market. Reporting directly to the Managing Director, Cadillac Canada, this leader will oversee a team of Marketing Segment Managers and be accountable for driving Cadillac's growth, market performance, brand equity, retail strategy, and customer experience across Canada. As a senior leader for Cadillac Canada, this individual will define and execute the brand's strategic direction across an expanding portfolio of luxury internal combustion and electric vehicles.

The role requires close collaboration with Cadillac North America and Global leadership teams, as well as cross-functional partners across Sales, Finance, Product Planning, Distribution, Communications, Customer Experience, and Engineering.

Brand

Strategy & Business Leadership Lead Cadillac Canada in achieving annual and long-term business objectives, including sales, market share, profitability, customer loyalty, brand health, and luxury brand equity. Develop and execute integrated marketing strategies spanning product, pricing, distribution, and promotion across Cadillac's portfolio. Serve as steward of the Cadillac brand in Canada, ensuring all customer, retailer, and marketing touchpoints reinforce Cadillac's premium positioning and luxury experience.

Influence senior leaders and cross-functional stakeholders to drive alignment and business results. Retail & Go-to-Market Leadership Lead Cadillac Canada's retail go-to-market strategy, leveraging competitive intelligence, consumer insights, product positioning, pricing strategy, and regional performance trends.



Partner with Cadillac Advertising & Communications teams and agency partners to develop integrated marketing campaigns.

Deliver sales and marketing tools that enable field teams and retailers to successfully represent the Cadillac brand and drive performance. Represent the voice of the Canadian luxury consumer through market trends, competitive intelligence, and customer insights. Serve as the primary marketing representative for GM Canada's product planning activities.

Business

Performance & Portfolio Management Monitor and manage sales performance, market share, residual values, customer loyalty, and brand health metrics. Identify opportunities and emerging risks, providing data-driven recommendations that balance short-term performance with long-term brand growth. Lead Cadillac's EV growth strategy in Canada by translating evolving technologies and customer expectations into effective marketing, retail, and customer experience initiatives.

People

Leadership &

• Organizational Effectiveness Lead, coach, and develop a high-performing team of Marketing Segment Managers. Foster a culture of collaboration, accountability, innovation, and continuous improvement. Successful completion of Post Secondary Education - Bachelor’s degree preferred

• Business/Marketing specialty an asset. ~Planning and Organizing. ~ Previous Field Sales Experience. ~ Previous Product Marketing, Incentives, and Advertising experience. ~ Bilingual (English &

• French) considered an asset. ~ Knowledge of, and previous experience in, EV &

• Luxury Automotive marketing. ~ This role sits within luxury brand building, business strategy, retail execution, and EV transformation.



This is a business leadership role with direct influence on Cadillac Canada's growth, profitability, customer experience, and long-term brand success. Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave. Healthcare, dental and vision benefits including health care spending account and wellness incentive. Life insurance plans to cover you and your family. Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement. THIS JOB IS NOT ELIGIBLE FOR RELOCATIONS BENEFITS. ANY RELOCATION COSTS WOULD BE THE RESPONSIBILITY OF THE SELECTED CANDIDATE. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. The selected candidate will be required to travel % About GM Non-Discrimination and Equal Employment Opportunities General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an workplace in which our employees can thrive and develop better products for our customers.

Accommodations General

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📌 National Brand Manager (Markham)
🏢 General Motors
📍 Markham