Responsibilities

- Lead Cadillac Canada in achieving annual and long-term objectives for sales, market share, profitability, customer loyalty, brand health, and luxury brand equity.
- Develop and execute integrated marketing strategies spanning product, pricing, distribution, and promotion.
- Steward Cadillac’s premium positioning across customer, retailer, and marketing touchpoints in Canada.
- Translate global and North American brand strategy into Canadian market initiatives.
- Lead retail go-to-market strategy using competitive intelligence, consumer insights, product positioning, pricing, and regional performance trends.
- Direct execution of product launches, sales initiatives, and strategic programs.
- Partner with advertising, communications, and agency teams on integrated campaigns.
- Deliver sales and marketing tools for field teams and retailers.
- Lead Canadian input into vehicle packaging, product strategy, feature competitiveness, pricing, and incentives.
- Represent Canadian luxury consumers through market trends, competitive intelligence, and customer insights.
- Monitor sales performance, market share, residual values, customer loyalty, and brand health metrics.
- Lead Cadillac’s EV growth strategy in Canada.
- Use analytics and research to inform decisions and outcomes.
- Coordinate product launches, business reviews, and executive reporting.
- Lead, coach, and develop Marketing Segment Managers.
- Build partnerships across GM Canada, North America, and Global teams.

Requirements

- Successful completion of Post Secondary Education; Bachelor’s degree preferred; Business/Marketing specialty an asset.
- 5+ years of experience in a similar role.
- Leadership & Directing Others.
- Dealing with Ambiguity.
- Influencing Skills.




- Analytical/Problem solving.
- Planning and Organizing.
- Conflict Management.
- Ability to Motivate Others.
- Managing and Measuring Work.
- Communication – Oral/Written / Presentation Skills.
- Previous Field Sales Experience.
- Previous Product Marketing, Incentives, and Advertising experience.
- Bilingual (English & French) considered an asset.
- Knowledge of, and previous experience in, EV & Luxury Automotive marketing.
- Passion for, and encyclopedic knowledge of, Cadillac Products.
- Understanding of Luxury dealership & competitor operations.
- Prolific oral and written communications skills.
- Must not require GM immigration sponsorship now or in the future.

Core Competencies

Demonstrates expertise in developing and executing integrated marketing strategies, with a solid focus on luxury brand positioning and customer insights. Proven ability to lead teams, drive sales performance, and manage product marketing initiatives in the automotive sector.

Highest-signal resume keywords

- Integrated Marketing Strategy
- Luxury Automotive Marketing
- Leadership & Directing Others
- Analytical/Problem Solving
- Bilingual (English & French)

ATS Optimization Keywords

Hard Skills

- Product Marketing
- Sales Initiatives
- Market Analysis
- Competitive Intelligence
- Pricing Strategy
- Consumer Insights
- EV Growth Strategy
- Retail Go-To-Market Strategy
- Business Reviews
- Executive Reporting

Soft Skills

- Influencing Skills
- Communication – Oral/Written
- Planning and Organizing
- Conflict Management
- Ability to Motivate Others

Certifications & Qualifications

- Bachelor’s Degree

Industry Keywords

- Luxury Brand Equity
- Customer Loyalty
- Brand Health Metrics
- Cadillac Products
- Luxury Dealership Operations

📌 National Brand Manager (Markham)
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📍 Markham