When you join our team, you can count on exceptional support, encouragement, and guidance from your colleagues and from leadership. No matter where you want to go in your career, Rehmann can help you get there. Whether you’re in the early stages of your professional journey or you’re further down your path, we’re focused on helping you achieve your goals – whatever they may be.

When you join Rehmann, you are part of a culture that Puts People First and aims to help everyone reach their fullest potential. Join Rehmann and Elevate Your Marketing Career As a Marketing Specialist/Lead, you’ll play a key role in supporting and shaping strategic marketing initiatives that drive firmwide growth and brand awareness. This role offers a unique opportunity to build both executional excellence and strategic marketing capabilities, with exposure to market segmentation, targeting, and growth strategy.

Enjoy in-office or hybrid work arrangements. We value work-life balance and provide a supportive environment to help you succeed.

Innovation at Your Fingertips: Work with industry-leading tools like Salesforce, Jasper, HubSpot, Monday.com, and explore emerging technologies—including AI to enhance marketing strategies. Assist with the development and execution of annual marketing plans that align with firmwide goals Contribute to segment- or industry-specific marketing strategies by providing research, insights, and recommendations Coordinate Content & Campaigns Execute multi-channel campaigns and manage content development to drive engagement and awareness Partner with demand generation and digital teams to ensure campaigns align to priority audiences and business goals Assist in identifying and refining target audiences, industries, and priority accounts Support development of ideal customer profiles (ICPs)



through research and data analysis Analyze campaign and CRM data to identify trends across segments and industries Track KPIs, measure campaign success, and provide actionable insights through data analysis Identify performance patterns and highlight opportunities to improve targeting, messaging, or channel mix Support the sales team with resources, tools, and content aligned to priority audiences Partner cross-functionally with marketing, sales, and subject matter professionals to align efforts Help translate frontline feedback into marketing insights and campaign improvements Drive Special Projects ~ Contribute to high-impact initiatives that support marketing innovation, growth strategy, or process improvement A foundational understanding of marketing principles and a strong interest in growing strategic marketing capabilities Strong organizational and project management skills with the ability to manage multiple priorities Analytical mindset with an interest in using data to inform decisions Bachelor’s degree in marketing, communications, business, or related field. ~2+ years of marketing experience (agency and/or B2B experience in professional services preferred). ~ Proficient in Microsoft Suite and similar tools ~ Familiarity with martech tools, CRM systems, and project management software (experience with Monday.com, Salesforce, Jasper, HubSpot, SharePoint is a plus). ~ Industry experience in the public sector, healthcare, or financial services is a plus. Our associates are our greatest assets and we provide programs and benefits that encourage growth and development and align with their needs and goals.

This includes perks focused on physical and mental health, paid time off for volunteering and diversity-related activities, flexible work arrangements, and more. When you join Rehmann, you become part of a firm dedicated to helping Empower Your Purpose, whatever it may be.

📌 NOW HIRING: Marketing Representative (Grand Rapids)
🏢 Rehmann
📍 Grand Rapids