At Global Traffic Group (GTG), we’re driven by a clear purpose: creating safer roads and smarter, more connected communities. Through innovative traffic safety and enforcement technologies, we’re helping shape the infrastructure of the future built on data, guided by safety, and strengthened through partnerships. As we continue to grow, we’re looking for a skilled and motivatedMarketing Specialist who brings strong writing, strategic thinking, and a proactive, solutions-focused mindset to support our growth.

We are seeking a Marketing Specialist who can independently manage day-to-day marketing activities while supporting our sales, proposals, and operations teams. This is a hands-on role responsible for moving marketing projects from initial idea through to completion and supporting the full business development process, from initial outreach through to winning proposals. It is suited for a self-directed marketing professional who can think strategically, write clearly, prioritize the right work, and carry projects through to completion while contributing to Global Traffic Group’s go-to-market success.

The successful candidate will take ownership of marketing execution across lead generation, proposals, events, content, product marketing, website management, social media, analytics, and external advertising support. Build and verify contact lists, maintain accurate CRM records, and develop and manage email sequences that open doors for sales.

Proposals & Sales Content: Contribute to RFP responses, proposals, and presentations, improving both the writing and visual quality. Coordinate conferences and trade shows, including registration, booth materials, pre-event outreach, and follow-up.

Content & Product Marketing:



Write website pages, articles, case studies, and social content; translate technical information clearly; Digital Presence & Advertising: Attract and convert inbound traffic, manage routine website edits and analytics, and oversee the external specialist or agency responsible for digital advertising. 3 to 6 years of marketing experience, ideally in B2B, technology, or the public sector ~ Strong writing skills and the ability to work quickly and clearly across sales and marketing content ~ A track record of taking projects from idea to completion, including campaigns, web pages, collateral, or event programs ~ Ability to explain technical products in simple, plain language ~ Experience with Claude, WordPress, Elementor, Google Analytics 4, Google Tag Manager, Pipedrive, SharePoint, or Zapier Experience marketing to municipalities or government, coordinating events, and managing an external digital advertising specialist You’re a self-sufficient marketing professional who takes pride in producing clear, polished work.

Independent Operator: Comfortable managing marketing responsibilities and projects from beginning to end Able to assess what is needed and turn complex information into clear, effective content Detail-Oriented: Ensures accuracy and quality across proposals, campaigns, digital content, and marketing materials Takes ownership of marketing priorities, deadlines, and quality standards Make a tangible difference in road safety, urban efficiency, and community well-being. On site Parking Full time (40 hours/week) on-site requirement Occasional travel for conferences, trade shows, or business requirements Successful applicant must be a Canadian resident or lawfully able to work in Canada.

📌 NOW HIRING: Marketing Representative (St. Albert)
🏢 Global Traffic Group
📍 St. Albert