Elevate marketing insights at Payworks in Toronto. Seeking a Performance Marketing Specialist to conduct analytics, attribution, and performance assessments in a hybrid work workplace. This role reports to the Senior Manager of Growth Marketing and focuses on performance intelligence within Payworks' marketing team.

You will handle full-funnel analytics, monitor campaign effectiveness, and inform budgeting decisions based on detailed data insights. The successful candidate will possess a strong analytical background and experience in B2B demand generation strategies. Key Responsibilities:

- Create comprehensive performance reports and analyses
- Manage campaign and channel attribution tracking
- Provide data-driven recommendations for budget optimization




- Conduct A/B and multivariate tests for improvements
- Utilize audience insights for enhanced targeting strategies

Requirements:

- Minimum of 5 years in marketing analytics or demand generation
- Solid background in Salesforce and paid media platforms
- Experience with structured A/B testing methodologies
- Familiarity with tracking validation and governance
- French proficiency is a notable asset

Harness your analytical expertise to optimize marketing strategies and support Payworks' growth.

📌 Performance Marketing Specialist - Payworks (Toronto)
🏢 Kaizen Lab
📍 Toronto