We're looking for a Product Adoption Strategist (Digital & Scalable) to join our Adoption team, part of our wider Launch and Customer organisation, in Spain. You will own the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage for a specific feature or market. Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys.

Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance. Design and implement customer journey architecture per program (segmentation, trigger logic, channel orchestration, entry/exit criteria). Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey that aligns with product priorities, merchant needs, and operational realities.

Optimize the digital collateral needed to support adoption programs, including in-app guidance, nurture sequences, and interactive walkthroughs. Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature, then continuously improve performance. Advocate for customers across the wider organisation and surface behavioural insights that inform product, content, and journey decisions.

Build deep relationships with both customer-facing and product teams to create a coherent, consistent feedback loop with our customers at the heart. We're part of the Adoption team within the wider Launch and Customer organisation,



reporting to the Manager of Adoption. Our team is responsible for the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage. 3-5 years of experience in Digital Customer Success, Growth or Customer Marketing, Product Enablement, or a similar function within a B2B SaaS company. ~ Experience using customer usage data to identify gaps and develop programmatic strategies that drive behaviour change. ~ Strong working knowledge of Digital Adoption Platforms and marketing automation tools such as Pendo, WalkMe, Intercom/Fin, HubSpot, or ChurnZero. ~ Experience refining digital content that turns technical workflows into explicit, engaging, bite-sized customer guidance. ~ Strategic mindset with the ability to identify adoption gaps and design scalable responses. ~ Strong analytical thinking and comfort using data to guide prioritization and optimization. ~ Excellent collaboration skills, with the ability to work effectively across Product Marketing, content teams, and fellow program leads.

A flexible work environment that empowers you to do your best work A culture that celebrates performance Flexible paid time off and remote work policies Equity options,



because this is your company too Contributions to your pension plan. Training opportunities to grow your skills and career Time off to volunteer and give back to your community Interest groups, employee led networks, social committees to sponsored sports teams Computer purchase program to get your personal Macbook Enhanced parental leave to support growing families If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes. Lightspeed welcomes and encourages applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community.

The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs. Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries. #

📌 Product Adoption Strategist (Digital & Scalable) (Montreal)
🏢 Lightspeed Commerce
📍 Montreal