Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future.

With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners. We’re looking for a Product Marketing Manager who is equal parts strategist, executor, and Web3 native — someone who proudly calls themselves a degen and is deep in the trenches of the ecosystem they’re marketing to. This is a high-impact, generalist role that sits at the intersection of brand, growth, product marketing, and community.

You crunch data for breakfast, thrive wearing multiple hats, and move fluidly between scrappy activations and long-horizon strategy without losing momentum or quality. You translate on-chain insights into compelling narratives that help millions understand and love Trust Wallet — and if you have strong opinions on L2 wars, a wallet full of on-chain history, and can ship a campaign brief and a Dune dashboard in the same afternoon, we want to talk Develop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones,



and market cycles Lead end-to-end campaign execution across Web3-native channels and performance channels Define positioning and messaging for new product features and market segments in partnership with Product and BD Set, track, and report on marketing KPIs — DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRs Drive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower counts Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users 3-5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred) ~ Prior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidly ~ You are the user: genuinely degen, active on-chain, with a wallet history and ecosystem network to prove it ~ Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality ~ Bilingual in English and Mandarin will be preferred, as we have ecosystem partners in Chinese-speaking region Bonus Points Experience running global marketing campaigns This is a global and fully remote role. Excellent learning and career development opportunities.

Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless. Tackle fast-paced, challenging and unique projects. Work in a truly global organization, with international teams and a flat organizational structure.

Work fully remotely with flexible working hours. Enjoy competitive salary and advantages.

📌 Product Director, Travel (Toronto)
🏢 BNB Chain
📍 Toronto