Programmatic Marketing Operations Manager Join to apply for the Programmatic Marketing Operations Manager role at Definity. Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Are you the kind of person who gets excited by clean campaign setups, perfect pacing, and squeezing more performance out of every media dollar? Lead DV360 performance campaign setup, trafficking, optimization, and reporting to drive measurable results.

Manage GMP Martech operations including CM360 trafficking, floodlight configuration, and conversion tracking pixel creation. Act as the primary owner of the marketing data warehouse, ensuring data accuracy, timeliness, and seamless flow across all performance sources to enable automated reporting. Watch campaign performance like a hawk and optimize opportunities based on campaign objectives and KPIs.

Help tell a clear, compelling story about campaign performance, tying results back to the media strategy and highlighting actionable insights.



Refine the campaign management processes and best practices, maintaining internal efficiency, quality, and timelines. Stay plugged in on emerging digital media trends and opportunities that can enhance upcoming campaigns.

At least 4 years of hands‑on experience managing programmatic campaigns. Bachelor’s degree in Marketing, Business, Analytics, or related discipline (or equivalent qualified experience). Organized, proactive, and comfortable managing your own timelines.

Bonus points if you have hands‑on experience in Meta Ads Manager or paid social. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.

Pension and savings programs, with company‑matched RRSP contributions. Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents. Our inclusive work environment welcomes diversity and supports accessibility.

Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion. #

📌 Programmatic Marketing Operations Manager (Toronto)
🏢 Definity
📍 Toronto