As a Senior Product Specialist within the Go-To-Market Performance Media organization, you will play a critical role in driving success for complex product solutions, with a focus on App advertising (App Retargeting & App Install), as part of the Seller Success team.

Your mission is to accelerate growth for both new and existing businesses by partnering with Sales and Account Strategists to up-sell and cross-sell directly to large advertisers, building bridges with agency and app platform teams, and bringing scalable enablement to the broader client base.

Develop and drive sales opportunities to grow Criteo's App offering (App Retargeting & App Install) — this role is expected to be client-facing, directly pitching key advertisers alongside Sales and Account Strategists. You will lead or co-lead client conversations to present tailored propositions, up-sell and cross-sell to existing accounts, and win new business. This also includes collaborating with sales teams to boost adoption in key segments, customizing presentations and messaging, sharing product expertise to close knowledge gaps, matching customer needs with appropriate use cases, and connecting with relevant product and internal stakeholders.

Provide expert support to Sales and Account Strategists in pitch meetings and client interactions — your ability to navigate, influence and close those relationships is core to this role.

Drive Sales Excellence: Provide focused enablement for priority sellers, support scalable regional playbooks, and host office hours. Deliver against revenue and customer growth goals in line with Criteo quarterly objectives.

Simplify Complexity: Help sellers bridge knowledge gaps by translating advanced product solutions into explicit, actionable strategies for clients.

Partner effectively with Product, Marketing, and GTM teams to offer constructive feedback, facilitate product testing initiatives, and drive ongoing improvement.



Ensure customer and market needs are collected and shared with relevant internal teams to address market expectations. Demonstrated success in client-facing positions within Sales, Sales Enablement, Account Management, or related roles at enterprise-level advertisers, agencies, or mobile/app companies.

Advanced understanding of the broader digital advertising ecosystem, with the ability to connect App solutions to full-funnel performance strategies.

Challenger Mindset, demonstrates a consultative, insight-led approach to selling -able to challenge assumptions, reframe how customers think about their problems, and build a compelling case for change.

Minimum 5 years of sales, account management, or client-facing experience in Adtech or mobile app advertising.

We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.

Ways of working – Our hybrid model blends home with in-office experiences, making space for both.

Grow with us – Learning, mentorship & career development programs.

Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness perks, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

The Canada base salary (CAD) pay range for this position per year is:

In addition to the Canadian base salary, Criteo also provides a $71.00 work from home allowance. #

📌 Remote Product Tester (Toronto)
🏢 Criteo
📍 Toronto