Founded by sisters, Jen Carlson & Jill Vos in 2005, Baby Gourmet, began with a simple mission: to help little ones develop a love for good food. They crafted their own recipes at home and sold them weekly at the Calgary Farmer’s Market. Fast forward 20 years, Baby Gourmet has grown into a leading Baby & Toddler food brand, trusted by families nationwide.

Baby Gourmet is proudly part of The Hero Group and recently renamed to be Hero Canada! We are a private international company headquartered in Switzerland and continues to demonstrate a deep commitment to supporting families at every stage of their food journey. We care deeply about others, the planet, and are empowered to make a difference.

We expect, reward and celebrate strong performance. Our values help us navigate the ever‑changing environment in which we operate and ensure we innovate to meet customer needs.

The Key Account

Manager is responsible for developing and driving sales, building strategy, effective joint business planning and using data to approach and understand opportunities.

This Key Account

Manager will report directly to the VP of sales, and will be primary contact for National Account(s) across Canada. The successful candidate should demonstrate leadership, initiative, and an entrepreneurial mindset, serving as the link between our retail partners and the brand. They will independently manage their accounts, collaborate with key decision‑makers, and drive business growth.

This full‑time position requires a balance of strategic thinking and hands‑on account management. Manage all aspects of key account functions, including pricing, promotional plans, new product presentations, forecasting, and trade spend management. Develop customer business plans, forecasts, and budgets aligned with long‑term strategies.

Achieve or exceed organizational objectives, including Net Revenue, Gross Margin, and Operating Profits. Strengthen relationships with key retail accounts and conduct regular business reviews. Utilize data sources (Nielsen, Power BI,



Retailer POS data, and store‑level reports) to drive sales growth.

Deliver accurate forecasts as part of the Sales & Operations Planning (S&OP;) process. Manage trade spend using TPM systems and ensure compliance with retailer agreements. Strong relationship‑building skills with buyers, category managers, and marketing teams with the ability to operate in a fast‑paced environment.

Ability to develop annual budgets and trade spend strategies for key accounts. Proactive approach to identifying gaps, risks, and opportunities.

Experience presenting current products and leading promotional initiatives, with strong public speaking skills to present to multiple audiences. Strong financial acumen to manage promotional budgets and optimize sales performance. Demonstrate strong analytical skills, capable of structuring and analyzing both qualitative and quantitative data to draw insightful conclusions and adherence to deadlines.

Expertise in resolving customer concerns and negotiating cost adjustments. Minimum 5 years of sales experience in the CPG industry, with a focus on major Canadian grocery retailers. 3+ years of work experience with Nielsen Data 5+ years of work experience with Consumer‑Packaged Goods (CPG) 3+ years of Food and Beverage Manufacturing experience Post‑secondary education in Business or Marketing, with a university degree preferred Sales experience in packaged foods and e‑commerce. Proven track record of delivering strong sales results and launching new brands.

Proficiency in Microsoft Office (Excel, PowerPoint, Word) and data analysis tools (LIDIA). Willingness to travel as needed for presentations and industry events. Ability to work effectively in a remote work setting.

Competitive salary and performance‑based bonus. Remote work environment (GTA‑based preferred). This is an exciting opportunity to join a growing, mission‑driven company that is making a difference in the organic baby food industry.

If you are passionate about CPG sales and eager to drive growth with a recognized brand, we’d love to hear from you! #

📌 REMOTE WHOLESALE SALES ACCOUNT MANAGER (Toronto)
🏢 Hero Canada
📍 Toronto