The Business Development Manager (BDM) is responsible for generating business through the development of close relationships with the travel agent channel in USCA. Priority focus of the role is to execute Key Retail Account plans as developed by the Key Account Team. In addition, the SDM is responsible for growing RM business with existing retail partners and developing new travel agency relationships in order to grow the business.

This is a full-time role requiring extensive travel throughout the assigned geographic sales territory of Ontario - North East, Maritimes & Quebec.

Account Management

Execute against the plans developed by the Key Account Management team. Develop business through relationship building with retail accounts within assigned territory to meet and exceed KPI targets. Successfully manage existing travel agency relationships and deepen the partnerships to grow both FIT and Groups business.

Work with Senior Manager, Sales to formulate and execute a territory specific plan to deliver against the Key Account plans and other, more localized business development opportunities. Identify new business development opportunities within the territory. Build sales campaigns to drive bookings and revenue via territory account base.

Manage the analysis of territory and marketplaces by monitoring the market/competition, analyzing industry trends, company results and economic climate.



Support and achieve aggressive growth targets of the brand Identify and increase market penetration within retail accounts Work closely with Rocky Mountaineer's sales colleagues across USCA and Package Groups teams to leverage and share best practices to drive FIT and Groups business within travel agency channel (both Direct and Indirect distribution models) Develop business plans, sales strategies, budgets, and corresponding business cases for targeted market trade partners. Attend and participate in a variety of sales conferences, trade shows, marketplaces, familiarization tours, training and industry events as required to broaden product awareness, educate, and generate sales of Rocky Mountaineer rail routes in Canada and the USA Prepare proposals, presentations and supporting documents for use in the solicitation and closing of business Provide feedback and input on programs, strategies, and tactical marketing & sales initiatives Demonstrate market insight through solution implementation and sustainment Ensure accurate processing of all information generated from sales activities Generate and log sales activities in Salesforce Ensure the proper brand message is delivered in all materials Identify and target competitive prospects and plan strategy to increase market share Relationship Management Maintain positive and constructive relationships with other Managers, employees, customers,



and a variety of suppliers and industry partners Ensure complete and on-going knowledge of the Company's policies, procedures, and products Ensure clients keep Rocky Mountaineer top of mind in their sales and marketing efforts Initiate, build, and maintain long-term relationships with clients Post-Secondary education and experience in the Travel/Tourism industry (a Bachelor Degree is preferred) 5-10 Years Prior travel industry sales experience preferred ~ Experience in relationship building through combination of in person, virtual and over the phone interactions Fluency in French would be considered an asset for this role.

Strong presentation and training skills, both in person and via webinars Creative and resourceful Knowledge of Salesforce, Concur and PowerBI would be an asset Demonstrated ability to define business potential and utilize analytics to uncover sales opportunities. The base salary offered for this role is $85,000 to $95,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity. Eligible for Armstrong Collective's discretionary bonus program.

Armstrong

Collectivesupports our team members' health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes: Short term disability, long term disability benefits Travel emergency assistance Vacation time and sick time Our strong company culture supports our vision of a diverse, open, protected, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members.

📌 Sales Development Manager, GTA (Toronto)
🏢 Rocky Mountaineer
📍 Toronto