Join to apply for the Senior Account Manager (MR) role at MSL (Global) MSL is a full‑service, award‑winning communications agency built on influence and impact. We’re proud to be one of Canada’s leading PR agencies – recognised with Sabre Awards and Canadian PR Agency of the Year honours – and we define our culture by shaping culture, sparking conversation, and delivering measurable outcomes for brands. Part of the Publicis Groupe network, we collaborate closely with agencies such as Leo, Spark, Saatchi & Saatchi, Starcom, and Sapient to deliver fully integrated creative and communications work.

From consumer campaigns to corporate strategy, our work is rooted in insight, powered by creativity, and designed for today’s evolving media ecosystem. We value curiosity, accountability, and creative bravery – and we build teams that reflect the diversity and energy of the world we communicate with. Bring strategic earned media vision, creative thinking, and flawless execution to integrated communications programs spanning earned media, social, influencer, experiential, and digital.

Lead the Centre of Excellence for Earned Media at MSL, serving as the go‑to leader on earned media strategy company‑wide.

This role complements account work and includes: providing weekly media trend insights, maintaining strong journalist relationships across Canada, pitch‑hitting on MR campaigns, and leading training on MR across the agency. Lead integrated campaigns combining earned (strong focus), social, influencer, and paid tactics.



Leverage data and insights to create campaigns that resonate.

Proven agency senior‑level experience in PR with integrated campaign leadership, with a strong focus and passion for earned media. Senior‑level influencer strategy and relationships. Exceptional writing and pitching skills.

Strategic thinker with creative flair and organizational excellence. Skilled in data analysis and translating insights into actionable strategies. Demonstrated senior‑level aptitude for measurement, working with data and insights, and actioning them into effective campaigns.

Previous experience working on clients in the corporate and financial‑institution space an asset. Previous experience working on beauty clients a bonus. Our employees love coming to work and building relationships that extend beyond the work week.

We celebrate company and employee milestones and encourage quality time together, fostering an entrepreneurial, creative, and empowering culture. A focused commitment to career development and personal success – let us help you. Highly competitive compensation and advantages package, including substantial time‑off policies and mental wellness resources.

Hybrid work environment, parental leave top‑up program, regular social events, cell phone & internet allowance, professional development or wellness allowance, Business Resource Groups, private health and dental insurance, life and disability insurance. MSL is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process. #

📌 Senior Account Manager (MR) (Toronto)
🏢 MSL (Global)
📍 Toronto