RESPONSIBILITIES

- Lead CRO and experimentation engagements for DTC e-commerce brands.
- Analyze quantitative and qualitative data to identify conversion opportunities and customer friction across the funnel.
- Develop data-backed hypotheses and build prioritized experimentation roadmaps based on potential impact and effort.
- Plan, execute, and analyze A/B tests, translating results into actionable recommendations and future test opportunities.
- Conduct CRO research including funnel analysis, UX and heuristic reviews, user testing, customer surveys, session analysis, and competitive audits.
- Partner closely with UX, Design, Engineering, and Analytics teams to bring experiments and optimization initiatives to life.
- Synthesize insights and experiment results into clear, compelling client recommendations and optimization strategies.

SKILLS & EXPERIENCE

- Strong experience in CRO, experimentation, and e-commerce optimization, ideally within DTC.
- Hands-on experience developing hypotheses, experimentation roadmaps, and A/B tests.




- Strong e-commerce analytics skills and ability to translate data into prioritized actions.
- Strong understanding of e-commerce UX and conversion best practices.
- Experience with experimentation platforms such as VWO, Optimizely, Shoplift, Intelligems, or similar.
- Proficient with Google Analytics (GA4).
- Experience partnering with UX, Design, Engineering, and Analytics teams.
- Strong client communication and presentation skills.
- Shopify experience required.
- BigQuery, SQL, and/or advanced analytics experience is a plus.

PERKS & ADVANTAGES

- Flexible working schedule
- Remote-first culture
- Continued education and personal development opportunities

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

📌 Senior CRO Strategist (Contractor) (Canada)
🏢 Domaine
📍 Canada