BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

The Senior Digital Marketing

Specialist, Growth & Digital Performance helps BDO attract, engage, and convert priority audiences through data-driven digital marketing, acquisition programs, website experience optimization, and performance measurement. Reporting to the Digital Manager, this net new role will contribute to digital strategies, including acquisition plans, user journeys, optimization approaches, digital marketing briefs, and measurement plans, while also executing key tasks such as managing paid campaigns, supporting landing page updates, analyzing performance, and building reports. The ideal candidate is naturally curious about how digital behaviours are evolving and actively monitoring trends in digital marketing, search, AI-powered discovery, customer experience, and marketing technology to identify practical opportunities that help BDO adapt, test, and improve.

Performance

Analysis & Optimization Analyze digital performance using GA4 and related analytics tools. Evaluate performance across the digital funnel to understand how users discover, engage with, and convert through BDO's digital properties. Identify trends, risks, gaps, opportunities, and performance drivers that explain what is influencing results.

Translate performance insights into clear recommendations that improve acquisition, engagement, conversion, and user experience. Communicate findings through reports, dashboards, post-campaign reviews, and concise executive summaries that provide direction, not just data. Support testing, experimentation, and optimization initiatives to validate hypotheses, improve performance, and evaluate emerging digital channels, search behaviours, and AI-powered discovery opportunities.

Use evidence, business context, and professional judgment to influence digital priorities, investment decisions, and future marketing strategies. Develop, execute, optimize, and report paid and organic digital acquisition programs that are aligned to business objectives, audience priorities, and campaign goals. Evaluate traffic sources, search behaviour, content performance, entry points, landing pages, and user behaviour to identify opportunities that improve discoverability, engagement, and conversion.

Improve BDO's visibility across SEO, Answer Engine Optimization (AEO), AI-powered search, content discoverability, and emerging digital channels. Partner with Content, CRM/Email, Activation, and Business Development teams to improve acquisition performance, lead generation, and pipeline outcomes.

Campaign

Planning, Site Updates & Digital Coordination Translate marketing objectives, audience strategies, and campaign plans into actionable digital requirements and execution plans. Develop digital briefs, landing page requirements, user journey recommendations, measurement plans, and campaign support materials. Coordinate digital deliverables across Content, Web, CRM/Email,



Analytics, Activation, Paid Media, and external vendors.

Manage timelines, dependencies, approvals, stakeholder communications, and execution readiness for digital marketing initiatives. Identify risks, gaps, or blockers early and elevate with recommended solutions. Participate in campaign reviews and post-mortems, identifying opportunities to improve future planning, execution, and performance.

Help ensure digital campaigns are delivered clearly, consistently, and with the appropriate level of detail for the objective and internal audience.

Website

Experience, Content Governance & Conversion Optimization Recommend improvements to user journeys, landing pages, website content structure, content discovery, calls to action, and conversion paths based on data, audience insights, business objectives, and brand requirements. Support audience-specific digital journeys across industries, service lines, campaigns, and buying cycles. Partner with the Digital Manager, front-end development, content, CRM, and activation teams to improve website experiences that support acquisition, engagement, and conversion.

Contribute to website content governance by helping ensure digital experiences align with audience needs, user experience principles, brand standards, conversion goals, and business priorities. Develop and support QA and testing plans, including A/B tests and other experiments, to improve engagement, usability, and conversion performance. clients describe you as positive, professional, collaborative, and someone who delivers high-quality work You actively participate in the adoption of digital tools and strategies to drive an innovative workplace 5–7+ years of experience in digital marketing, performance marketing, digital strategy, marketing analytics, or a related field. ~ Hands-on experience managing paid search and paid social campaigns is required. ~ Strong experience using Google Analytics 4 to analyze performance, inform decisions, and recommend optimizations is required. ~ Experience improving website and landing page performance through user journey analysis, testing, and conversion optimization. ~ Experience developing campaign briefs, digital requirements, measurement plans, and performance recommendations. ~ Experience coordinating multi-channel digital marketing initiatives across many stakeholders and contributors. ~ Experience developing landing pages and digital experiences either through hands-on CMS execution or through close partnership with developers to translate marketing requirements into effective digital experiences. ~ Experience working in skilled services, B2B marketing or agency environments is considered an asset.

Technical Expertise

Paid media, including Google Ads, LinkedIn, Meta, display,



and programmatic advertising Digital performance analysis and reporting Dashboard development and data visualization Conversion rate optimization (CRO) and funnel analysis User journey analysis and optimization A/B testing and experimentation Campaign brief development and measurement planning SEO and digital discoverability AI-powered search, Answer Engine Optimization (AEO), and emerging search behaviours CRM and marketing automation platforms, including Marketo Ability to translate data, audience insights, and business objectives into clear strategies, briefs, recommendations, and action plans. Strong understanding of how acquisition, website experience, user journeys, conversion, and measurement work together to drive business outcomes. Strong project coordination and organizational abilities, with the ability to manage multiple initiatives, priorities, and deadlines.

Naturally curious and continuously learning, with a passion for digital marketing, user experience, consumer behaviour, analytics, and emerging technologies. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences. At BDO, our people experience is guided by three core pillars— Do work with genuine care, Do what matters with purpose, and Do what’s next - shaping how we support our people, serve our clients and grow together.

We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development. We support your achievement of personal goals outside of the office and making an impact on your community. We encourage innovation and forward thinking, empowering you to embrace what’s next and help shape the future of our firm Where company meets community.

BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community. We pay for performance with competitive total cash compensation that recognizes and rewards your contribution.

We provide comprehensive benefits from day one, and a flexible personal time off policy. We recognize and celebrate the unique experiences, identities, and perspectives that each of us bring – and that these experiences strengthen how we work together. All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

BDO may use artificial intelligence enabled tools to support certain aspects of the recruitment process. While these tools assist our teams, our use of AI does not replace human decision making, and all employment-related outcomes are made by BDO personnel. #

📌 Senior Digital Marketing Specialist, Growth & Digital Performance (Toronto)
🏢 BDO Canada
📍 Toronto