At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so.

The Senior Digital Website

Publisher will ensure all web content and digital assets are managed, published, and optimized to deliver an accurate, engaging, and accessible user experience across all platforms. This role is responsible for overseeing daily website operations, maintaining brand and accessibility standards, and driving continuous improvements through analytics, SEO, and emerging digital trends. Acting as a subject matter expert for CMS publishing and digital best practices, the Publisher will collaborate with cross-functional teams to support strategic campaigns, personalization initiatives, and the organization’s digital transformation goals.

Website

Operations & Content Management Oversee daily website operations, ensuring all content is accurate, up to date, and fully functional. Manage and publish content updates across landing pages, campaign pages, microsites, and other digital assets. Ensuring content accuracy and timely publication.

Ensure web content aligns with brand guidelines, tone of voice, accessibility standards, and organizational priorities, awareness around WCAG 2.1 requirements and web best practices. Maintain and update evergreen content to ensure long-term value and SEO relevance. Partner with cross-functional teams (marketing, third party vendors, IT) to ensure content supports ongoing campaigns, personalization initiatives, and strategic goals.

Serve as a subject matter expert for content management systems (CMS) - creating, editing, troubleshooting, and training others on publishing best practices. Document publishing standards, workflows, and best practices to improve team efficiency and knowledge sharing. Web Performance, Analytics & Optimization Analyze user behavior, traffic patterns,



and site performance using analytics tools (e.g., Lead A/B and multivariate testing on landing pages, calls-to-action, and other elements to optimize user experience and conversions.

Collaborate with the Technology and UX teams to enhance website usability, page load speed, mobile responsiveness, and accessibility compliance (e.g., Recommend and implement enhancements based on performance data and industry best practices. Conduct keyword research and competitive analysis to identify content opportunities and gaps. Implement on-page, off-page, and technical SEO strategies to improve search visibility and rankings.

Monitor SEO and search trends to adapt content and metadata accordingly. Provide regular recommendations for content optimization based on search analytics, user intent, and engagement data. Stay informed about evolving content discovery channels - including AI-driven search platforms and interfaces and how they interpret and surface organizational content.

Innovation, Research & Digital Experience Development Monitor emerging trends in web publishing, content personalization, and digital engagement. Pilot and test innovative digital experiences that enhance supporter engagement, storytelling, and fundraising impact. Explore opportunities for personalized content delivery tailored to audience segments using data-driven insights.

Contribute to the organization’s digital transformation by recommending scalable, sustainable improvements in publishing workflows and content strategy. Bachelor's degree in marketing, Web Design/Development, or related field. Minimum 5–7 years of experience managing websites, digital content, or online user experience.

Robust understanding of SEO, web analytics, and UX principles.





Experience with content management systems (CMS), preferably Adobe Experience Manager or similar platforms. Ability to analyze data and translate insights into practical improvements. Knowledge of A/B testing, conversion optimization, and digital design best practices.

Detail-oriented with excellent organizational and project management skills. Creative problem-solver with both technical and strategic abilities. This role follows our in office work model and requires employees to be onsite four days per week to support collaboration and business needs.

In addition to base salary, this position is eligible for participation in a bonus program. In addition, The Company offers a variety of benefits to eligible employees, including health insurance coverage, wellness programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. health insurance coverage life and disability insurance retirement savings plans paid holidays and vacation time CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.

Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential.

We offer an in-office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally. Training Reimbursement Corporate Discount Program Parental Leave Top–up program We are focused on building a diverse and inclusive workforce. If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at accessible.

📌 Senior Digital Website Publisher (Toronto)
🏢 CI Financial
📍 Toronto