Drive impactful marketing journeys with Meridian as a Senior Specialist. This hybrid role focuses on targeted, automated member experiences to enhance engagement and retention. As a key player in our Lifecycle Marketing team, you will leverage CRM tools like Dynamics 365 for Marketing to design and optimize member journeys.

By working closely with cross-functional teams, you will translate strategies into effective marketing initiatives that reflect our mission of creating opportunities for members. Your analytical skills will guide data-driven decisions to maximize member outcomes. Key Responsibilities:

- Automate personalized member journeys using Dynamics 365
- Analyze data integration and journey dependencies




- Create relevant communication flows for member interactions
- Continuously optimize programs based on market changes
- Conduct A/B testing for communication strategies

Requirements:

- 3-5 years in marketing journey development
- Knowledge of Dynamics 365 and marketing automation platforms
- Solid analytical and project management skills
- Experience in financial institutions preferred
- Understanding of communication compliance regulations

Elevate member experiences through targeted marketing strategies and data-driven decisions at Meridian.

📌 Senior Lifecycle Marketing Specialist at Meridian (St. Catharines)
🏢 Socket.dev
📍 St. Catharines