Join Payworks as a Senior Marketing Analytics Specialist and enhance our data-driven marketing initiatives in Winnipeg, Manitoba. This role focuses on optimizing performance through thorough analytics and strategic recommendations. As a key member of the marketing team, you will report to the Senior Manager of Growth Marketing.
Your expertise in full-funnel analytics and performance reporting will serve as the backbone of our demand generation efforts. Collaborate with cross-functional teams to leverage data for impactful budget decisions and campaign strategies. Key Responsibilities:
- Own comprehensive analytics reporting for demand generation
- Manage attribution across diverse marketing campaigns
- Deliver insightful performance recommendations for budget allocation
- Spearhead testing initiatives to enhance marketing effectiveness
- Analyze audience insights to refine targeting efforts
Requirements:
- 5+ years in B2B marketing analytics and performance strategy
- In-depth understanding of conversion analysis and pipeline management
- Practical experience with key analytics tools and platforms
- Strong skills in Salesforce and data management
- Ability to articulate complex data insights to leadership
Leverage your marketing analytics skills to influence the success of Payworks' campaigns.