Resolver operates as a hybrid workforce with the option to work at home, in the office, or a mix of both.

The Senior Performance Marketing

Specialist leads the strategy, execution, optimization, and ongoing improvement of paid acquisition programs. The role independently owns paid media strategy and optimization while partnering across marketing to improve campaign messaging, landing page experiences, experimentation, and performance analysis to drive measurable pipeline and revenue outcomes. Resolver is a high-growth SaaS company who's intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions.

As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose. Paid media contribution to MQLs, opportunities, pipeline and revenue; and consistent testing and optimization. Lead the strategy, setup, management, and optimization of paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant channels.

Translate business, pipeline, and revenue objectives into paid media strategies and channel plans. Proactively identify performance trends, risks, and growth opportunities and recommend changes to improve efficiency and business impact. Develop a structured testing roadmap across campaigns, audiences, bidding strategies, offers, and creative.

Evaluate new channels, campaign types, and platform capabilities and recommend opportunities for testing. Improved landing page conversion rates, effective message match between ads and landing pages, consistent experimentation, and application of test learnings to future campaigns. Recommend landing page improvements based on search intent, campaign messaging,



audience needs, and conversion performance.

Write and optimize performance-focused ad and landing page copy, including headlines, offers, and calls to action. Partner with web, design, and content teams to develop and improve campaign landing pages. Use conversion data and test results to identify opportunities and continuously improve campaign performance.

Accurate reporting, reliable tracking and attribution, clear strategic recommendations, and demonstrated use of insights to improve performance. Analyze paid media and funnel performance using advertising platforms, web analytics, CRM data, and other reporting tools. Connect channel-level metrics to downstream outcomes including MQLs, opportunities, pipeline, and revenue.

Identify performance patterns and translate data into clear, actionable recommendations. Maintain reporting that accurately communicates performance, efficiency, ROI, and progress against targets. Partner with Marketing Operations and other stakeholders to ensure conversion tracking, attribution, and measurement are accurate. 5+ years of experience in performance marketing, paid media, or digital acquisition, with demonstrated experience independently owning paid media strategy and optimization. ~ Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. ~ Advanced experience with Google Ads and Microsoft Ads;





experience with LinkedIn Ads and other paid platforms is an asset. ~ familiarity with CRM and marketing automation platforms such as Salesforce, Pardot, or Marketo. ~ Experience developing landing page briefs, messaging recommendations, and CRO tests in partnership with web, design, or development teams. ~ Strong performance copywriting and editing skills, particularly for ads, headlines, landing pages, offers, and calls to action. ~ Familiarity with experimentation, A/B testing, attribution, and paid directories.

Health and Wellness Benefits: 100% paid by us for health and dental from day one.

Professional development: we have an external learning budget to help you grow and develop. we also have e-learning to meet the needs of our remote team.

We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond.

Vacation: it's open, which means we don't have to worry about an accrual clock.

Parental leave: best-in-class-top-up for new parents -- 100% for 15 weeks for recent parents and 5 additional weeks of pregnancy leave for birth mothers.

Flexibility & trust: we hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role and in ways that best promote collaboration with your team.

Back in the Office: you will have access to snacks and beverages and in-office fun like ping pong, group lunches, karaoke & games. We provide lots of opportunity for team socials too, including the folks who are remote! Resolver is committed to providing accommodations for all persons with disabilities.

📌 Senior Marketer - Brand Marketing (Toronto)
🏢 Resolver
📍 Toronto