Join RBC in a Senior Marketing Director role focused on Home Equity Finance, driving strategic marketing initiatives. This senior position calls for a results-oriented leader passionate about financial services. As the Senior Marketing Director, you will be responsible for steering the complete marketing strategy for RBC's Home Equity Finance product.

You will lead a talented marketing team in developing integrated campaigns that effectively connect brand messaging with user engagement. Collaboration with cross-functional teams will be critical, as you influence strategic decisions at executive levels, supported by data insights. Key Responsibilities:

- Own the marketing strategy for Home Equity Finance portfolio
- Lead integrated marketing campaigns focused on premium acquisition




- Transform insights into effective marketing messages and programs
- Manage budgets and performance tracking against KPIs
- Establish data benchmarks and optimize marketing ROI

Requirements:

- Over 12 years of integrated marketing experience in Financial Services
- 5+ years developing and leading effective marketing teams
- Expertise in multi-channel strategy execution
- Robust data analysis skills and performance measurement
- Proven experience presenting to senior stakeholders

Utilize your leadership qualities to drive impactful marketing strategies and bolster RBC’s Home Equity Finance portfolio.

📌 Senior Marketing Director, Home Equity Finance (Toronto)
🏢 RBC
📍 Toronto