You’ll own analytics for Wishlists and Celebrations within our Core Registry product org: the occasion-based surfaces (birthdays, holidays, showers) and hosting tools that keep families connected to Babylist beyond the newborn phase This is where the long-term relationship either extends or ends, and you’ll define how we measure it, building KPI frameworks and instrumentation from the ground up across a multi-sided set of users: registrants, hosts, gift givers, and partners As a senior individual contributor, you’ll own these domains end-to-end, influence product direction through rigorous analysis, and help raise the analytical bar across the broader Data org. The role sits in the Data organization and reports directly to the Senior Manager of Product Analytics Build, own, and evolve KPI trees and measurement frameworks with product, engineering, and cross-functional partners Audit existing tracking, find the gaps, and partner with engineering to get the clickstream data reliable analysis depends on Untangle a multi-sided user model (registrants, hosts, gift givers, and partners) and make it legible to the people building for them Quantify how Wishlists and Celebrations extend the Babylist relationship past the newborn phase, connecting repeat occasion behavior to retention and long-term value Use AI throughout your analytical workflow to accelerate delivery, improve code quality, and expand what one senior IC can accomplish independently Influence product strategy as a trusted senior IC. You shape direction through data, you don’t just report on it Contribute to the Data org’s internal initiatives and analytical culture, with room to become a team expert in AI-assisted analysis You’re not inheriting someone’s KPI tree, you’re building it Full end-to-end ownership as a senior IC.

AI-assisted analysis is core here, not a side experiment.



You’ll help define what AI-accelerated analytics looks like for the whole Data org HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.

Use your time off for what you need, whether that’s a vacation, family event or a day to unplug. PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy. FLEXIBLE ADVANTAGES – Choose from benefits that support your working style, whether that’s remote, in the office or something in between.

HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees. BABYLIST STORE DISCOUNT – All full time employees receive a generous Babylist Store discount. An expert in event instrumentation and clickstream data.

You understand how tracking is structured, how to audit and validate events, and how to build reliable metrics and KPI frameworks from the ground upCurious and self-directed, comfortable operating independently in ambiguous problem spaces with shifting scope6+ years of relevant product analytics experienceComfortable across both product analytics (feature and surface efficacy) and program analytics (P&L-adjacent; evaluation of business initiatives), adapting your approach to the nature of the questionA demonstrated user of AI tools (e.g., You use them to write code, generate artifacts, and accelerate analysis. You bring applied experience in statistical testing, experimental design, and A/B analysis across web and app surfaces, with the judgment to make clear recommendations even when results are messy or ambiguousExperienced with modern experimentation platforms (e.g., Amplitude), data modeling tools (e.g., Hex, Sigma)Mastery-level SQL, applied to large-scale data.

📌 Senior Product Analyst - Risk (Quebec)
🏢 Babylist -
📍 Quebec