Senior Strategist (Passport Brand Design) VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave· Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth.

Senior

Strategist, (Passport Brand Design) We are seeking a talented Senior Strategist to support a leader brand in a regulated industry.



This person will bring robust Brand Strategy and Creative Strategy experience as well as experience in the activation of those strategies across the audience journey. (If you are predominantly another kind of strategist, e.g., CX, content, please be aware that we are prioritizing Brand Strategy and Creative Strategy candidates.) partner with Creative teams; collaborate closely with Creative, Account and CX teams; Help define the strategic and creative problems to be solved / opportunities to be seized Design and conduct research to analyze category, culture, brand, product and audiences quant, qual, social listening) and data (e.g., Write Creative Briefs and Activation Briefs that inform and inspire Creative teams Work with Creative teams to ensure Brave Ideas, Beautifully Crafted Determine audience journeys, including key channels across mass, digital, physical, retail and POS, content, social working in concert with CX experts, clients, and client media agency Understand regulatory environments in client partnership to ensure responsible work Work closely with Account and Creative teams Brand Strategy and / or Creative Strategy ~ Must be comfortable supporting a nicotine account. ~ This role follows a hybrid schedule with an expectation of working onsite approximately three days per week. 65,000 - $115,000 CAD That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.

📌 Senior Strategist (Passport Brand Design) (Montreal)
🏢 VML Canada (English)
📍 Montreal