Job Title: Senior Web Analytics and Reporting Specialist Employment Type: Full‑time Additional Information: This role does not offer visa sponsorship or relocation assistance. Thousands of companies around the world depend on us to secure, manage and support their mobile operations. These relationships give us unparalleled insight into new technology and industry trends before they happen.

SOTI is a proven innovator — transparent vision, laser focus and a commitment to R&D; has made us the market leader at delivering exciting, new business mobility solutions. SOTI helps businesses take mobility to endless possibilities. As SOTI continues to grow globally, we are looking for a proactive, data-driven digital marketer who can help us reach, engage, and convert both prospective and existing customers through innovative and effective digital strategies.

You will play a key role in expanding our online marketing footprint, working closely with teams across CRM, social media, and marketing technology to drive measurable business results and generate high-quality leads globally. We’re looking for someone who is analytical, numbers-focused, and highly hands‑on—someone who is comfortable rolling up their sleeves and directly managing campaigns across major digital marketing platforms. If you have a strong track record of using digital marketing to drive growth, optimize performance, and improve conversion, this is an opportunity to make a meaningful impact as SOTI continues to scale.

A culture that emphasises personal growth, continuous innovation, and fun. The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects,



as part of highly collaborative and agile teams.

Web Analytics

Implementation & Management Implement, configure, and maintain web analytics tools including Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking Collaborate with developers to ensure accurate tagging and data layer integrity Monitor data quality and troubleshoot tracking issues to ensure accurate data collection Manage analytics implementations across Umbraco/ GA4 and other similar web platforms Build and maintain real-time dashboards and automated reporting using Looker Studio and Salesforce reporting tools Connect various data sources, including Google Analytics, Google Ads, Google Search Console, Meta Ads, and Salesforce to visualize marketing and sales performance Data Analysis & Insights Analyze website, campaign, and funnel performance to identify trends, issues, and optimization opportunities Perform funnel analysis and attribution modeling to understand customer journeys Identify optimization opportunities and translate data into actionable recommendations Support A/B testing and multivariate testing initiatives with measurement frameworks Provide training and documentation on analytics tools and dashboards 5-7 years of experience in web analytics, digital analytics,



or reporting ~ Demonstrated experience building & deploying dashboards in at least two reporting tools ~ Experience integrating multiple data sources into unified reporting solutions ~ Experience with Salesforce Pardot analytics or similar marketing automation platform strongly preferred ~ Power BI or Tableau ~ Excel skills including pivot tables, VLOOKUP, and formulas ~ Web conversion tracking ~ Digital marketing performance reporting Salesforce Paid social reporting, including Meta and LinkedIn Data visualization and dashboard design A/B testing and CRO reporting Strong knowledge of conversion rate reporting, funnel analysis, and attribution Basic understanding of web technologies (HTML, CSS, JavaScript basics) is an asset Knowledge of digital marketing metrics and KPIs Experience with event tracking and pixel-based tracking implementations Power BI or Tableau Basic HTML, CSS, and JavaScript knowledge Experience with data layer documentation Experience building executive-level marketing performance reports Use of Artificial Intelligence in Hiring SOTI uses AI tools to support parts of our recruitment process, such as reviewing resumes, screening qualifications, and creating interview questions. These tools assist our team only - final hiring decisions are made by people, not automation. For privacy-related questions, please contact [email protected].

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at [email protected]. #

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