Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Media for a Shortform Creative Lead.

Martell

Media is a fast-growing media and education company focused on building impactful content, scaling audiences, and creating category-leading brands. The team moves quickly, values ownership, and is committed to producing world-class content that drives audience growth, engagement, and revenue. If you are a rare individual who lives and breathes short-form content, understands what drives performance across today's leading platforms, and can transform ideas into content that captures attention at scale, this role is for you.

Martell

Media is looking for a Shortform Creative Lead to own the creative direction, strategy, and execution of short-form content across platforms including Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and emerging channels. This person will play a key role in shaping Dan Martell's content presence by identifying trends, creating compelling concepts, directing shoots, and ensuring content consistently performs at a high level. Success in this role means producing engaging content that grows audience, drives reach, strengthens brand authority, and contributes to business growth.

Leading short-form content strategy across multiple social platforms Identifying trends, platform opportunities,



and emerging content formats Developing high-performing content concepts and creative angles Directing and filming content with Dan Martell Providing creative leadership during content shoots to maximize performance and efficiency Collaborating closely with editors to ensure content is optimized for each platform Reviewing content performance and using analytics to improve future output Creating systems and processes that improve content production and scalability Continuously testing new hooks, formats, storytelling structures, and creative approaches Working cross-functionally with the content and marketing teams to support growth objectives Proven experience creating, directing, or managing high-performing short-form content Deep understanding of TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and other short-form platforms Strong knowledge of social media algorithms, content optimization, and audience engagement strategies Experience developing content concepts that drive organic growth and reach Strong video editing knowledge with the ability to provide clear creative direction to editors Comfortable directing talent and leading content shoots Excellent creative instincts combined with data-driven decision making Robust understanding of storytelling in short-form content formats Existing personal social media audience of 5,000 to 10,000+ followers is considered an asset but is not required Has exceptional creative instincts and strong content taste Is obsessed with social media trends and audience behavior Can balance creativity with performance and business outcomes Location: In Office, Kelowna BC Compensation: $75,000 - $85,000 CAD Base Salary + $18,000 variable Employment Type: Full-Time Employee Serv uses AI tools in our recruitment process, including developing job postings and note-taking during interviews.

📌 Short Form Creative Lead (Kelowna)
🏢 Serv Recruitment
📍 Kelowna