Overview
XTM International is a leading provider of translation management and localization solutions. We are seeking an AI‑focused, execution‑oriented marketing specialist to join our lean marketing team.
About the role
We are looking for a tech‑forward, execution‑focused AI‑Powered Marketing Specialist. This highly hands‑on role is for a marketer actively using Generative AI to accelerate campaign deployment, optimize digital workflows, and manage our web presence. You will use AI automation and modern marketing tools to build assets, manage lead data, optimize conversions, and scale our brand presence across global markets without relying on external agencies or heavy operational layers.
On‑Site Working Requirement
Candidate must attend our Montreal office daily for the first three months of the probation period and then work hybrid with 3 to 4 days of office presence.
Responsibilities
- Global Team Collaboration: Partner closely with the Global team to align on and execute localized and international marketing campaigns.
- Asset & Copy Generation: Independently build end‑to‑end campaign assets (including email copy, ad variants, and landing page layouts) leveraging AI prompting and copywriting tools. Focus on crafting and refining high‑converting copy in English and French Canadian.
- Reporting: Compile weekly performance reports using AI tools, highlighting key metrics such as leads, clicks, and engagement.
- PR & Events Alignment:
Collaborate with the PR and Events management teams to streamline communication and ensure seamless execution of event strategies.
- Event Planning: Coordinate, plan, and execute corporate events, industry conferences, webinars, and trade shows to drive brand presence and lead generation.
- Event Logistics & Promotion: Manage event logistics, vendor relations, and coordinate promotional assets across email and social channels.
- Website Updates: Manage, edit, and refresh localized website content.
- SEO & UX Implementation: Collaborate with the Growth Manager to implement on‑page SEO strategies and identify layout and UX improvements.
- Product Launch Support: Execute product launch and update campaigns to drive cross‑sell and upsell opportunities.
- Campaign Analysis: Analyze customer campaign results and collaborate with team members to enhance ongoing engagement and metrics.
Requirements
- Native‑level fluency in French.
- Bachelor's degree in Marketing, Communications, Data Analytics, or related field.
- 3+ years of experience in a digital marketing or growth‑oriented execution role, preferably within B2B or tech industries.
- Experience managing corporate events or webinars while collaborating with cross‑functional teams.
- Exceptional written and verbal communication skills in both English and French Canadian.
- Deep hands‑on experience with generative AI tools such as Claude, Gemini, and ChatGPT.
- Familiarity with website CMS platforms (WordPress, HubSpot, or similar) and event hosting software.
- Robust collaborative skills and a data‑driven mindset.
- Excellent organizational skills and ability to handle multiple deadlines in a fast‑paced environment.
Benefits
- Work at the intersection of AI, content, and global technology marketing.
- Help shape how AI‑assisted content workflows scale within a global SaaS company.
- Collaborate with talented marketing, product, creative, and leadership teams.
- Gain exposure to international markets and enterprise customers.
- Experiment with modern content workflows, AI tools, and emerging marketing technologies.
- Grow your career through continuous learning and development opportunities.
- Competitive compensation and benefits designed to support professional and personal growth.
Benefits may vary depending on location and employment type. Your Talent Partner will provide additional details during the hiring process.
Inclusion & EEO
At XTM, we are committed to creating a workplace where everyone feels respected, supported, and empowered to succeed. We support diversity and encourage anyone, regardless of background, to apply.
If you require accommodations during any stage of the recruitment process, let us know — we are happy to support you.
📌 Spécialiste Marketing (Montreal)
🏢 XTM
📍 Montreal