Provides strategic leadership for the future of branch merchandising, shaping how marketing comes to life across the full North American retail network through content planning, emerging technology adoption, and the delivery of impactful customer experiences. Oversees day-to-day merchandising operations across Canada, including content governance, digital merchandising capabilities, vendor and stakeholder management, and the execution of high-profile branch marketing assets, while ensuring alignment with retail design standards, business objectives, and brand strategy.

Defines and develops marketing campaign strategies that strengthen the BMO brand, maximize revenue and optimize the customer experience. Works collaboratively with business/groups on the strategic development, execution and measurement of traditional and non-traditional customer-focussed advertising, production, merchandising, and communications campaigns. Provides information and direction for media and creative development, and ensures brand and governance standards are maintained met in all solutions.

Oversees the development of advertising, promotional and communications material. Collaborates with external agency partners to deliver business objectives.

Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.

Provides advice and guidance to assigned business/group on implementation of solutions.

Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.

Breaks down strategic problems,



and analyses data and information to provide insights and recommendations.

Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation, and sustainment of initiatives.

Executes work to deliver timely, accurate, and effective service.

Ensures consistency in solutions and across marketing channels, media and platforms.

Works with business/group in the development and management of campaign budgets.

Collaborates with internal/external stakeholders to develop monitoring and tracking plans for external advertising initiatives.

Focus is primarily on business/group within BMO; Provides specialized consulting, analytical and technical support.

Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.





Typically between 5 - 8 years of relevant experience and post-secondary degree in related field of study.

Extensive experience in project management

Advertising and/or creative agency experience.

Deep knowledge and technical proficiency gained through extensive education and business experience.

Data driven decision making - In-depth.

Salaries for part-time roles will be pro-rated based on number of hours regularly worked. Health insurance

Accident and life insurance

Retirement savings plans

BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

Boldly

Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

Accommodations are available on request for candidates taking part in all aspects of the selection process. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes. #

📌 Sr. Marketing Manager, Branch Experience (Toronto)
🏢 BMO
📍 Toronto