With a history that dates back over 80 years, Starcom is a global communications planning and media leader. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

Within

Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. We truly love the world of Media and Advertising. We see the planning and buying process as art.

However, it is an art that is always best when backed by the science of empirical data. Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work ~2022 Media Agency of the Year ~2023 Media Agency of the Year finalist Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year Extended long weekends throughout the year with an additional day off each long weekend Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance Local and Global Mobility within the Publicis Groupe network They draw from multiple communications disciplines with equal parts planner, strategist, cultural observer, and activation architect. You are a critical thinker, that will sit at the intersection of innovative ideas, creative considerations, consumer insights, media platforms, and real-time cultural shifts.

You’ll lead the orchestration of brand architectures for one of our biggest clients, influencing integrated touchpoints across the full consumer journey, while embedding cultural intelligence into every stage of planning that follows.



Your job is to create transparent, actionable direction for brands so they can show up where their audiences are, with both cultural credibility and commercial effectiveness. There is an opportunity within this role to help shape its future, beyond the needs that exist today for our clients.

Lead holistic connections planning for major brands, translating marketing objectives into fully integrated, brand strategies and consumer-first media experiences. Leverage audience, insights and social listening tools, platform and first-party data to identify meaningful and emerging audience behaviors. Lead inter-agency collaborations, creative briefings, workshops, brainstorms, and client presentations.

Serve as a trusted advisor to clients and internal planning teams, providing thought leadership on both media strategy and cultural participation, including developing and writing of agency POVs Lead ongoing cultural monitoring across verticals like travel, entertainment, gaming, music, film, fashion, art and emerging internet subcultures and find opportunities for agency brands to authentically integrate their comms Serve as an internal cultural resource educating clients and internal planning teams on emerging shifts in behavior, platform dynamics, and creator ecosystems.



Support new business pitches with cutting-edge cultural insights and experience planning thinking. Degree in Business, Marketing, Communications, Cultural Studies, Media Studies or related field in cultural pillars of gaming, entertainment (film / tv), fashion, wellness, or the creator community ~6-8+ years of experience in Communications Planning, Brand Strategy, Media Strategy, or Cultural Strategy roles ~ Significant hands‑on experience with audience and cultural intelligence tools: eg.

Strong grasp of data-driven media planning, audience targeting, and cross-channel media strategy ~ Deep understanding of cultural trends, internet communities, creator ecosystems, and modern media consumption behaviors ~ Experience working directly with clients, media planners, creative teams, and platform partners ~ Fully fluent in English; French fluency a bonus This range reflects what we reasonably expect to offer based on current market data. We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion.

We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world‑class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.

📌 Strategic Development Manager (Toronto)
🏢 Publicis Groupe
📍 Toronto