As an international law firm with offices in Canada, the U.Europe, the Middle East, and Asia, we’re proud to recruit and retain top talent who bring energy, insight, and a singular focus on delivering exceptional experiences – for our clients and each other. We’re intentional about building a workplace that’s both high-performing and supportive, ensuring that everyone is empowered to do their best work and reach their full potential. These values shape how we collaborate, lead, and succeed – across teams, time zones, and career paths. Brand, marketing and sponsorships have the power to build connections, strengthen relationships, and shape how people experience a brand. At Gowling WLG, these functions play an important role in creating profile, supporting business growth, and helping us engage meaningfully with clients, colleagues, and communities. In this newly created role, reporting to the Brand &

• Marketing Leader, you’ll support the Firm’s growth engine, brand-to-demand initiatives and sponsorships in a team-based environment. Working closely with colleagues across the Business Development &

• Marketing department, including our go-to-market channel teams, you’ll be a brand steward, develop and deliver powerful integrated marketing campaigns, sponsorships, brand programs, and initiatives that support the Firm's growth objectives across Canada, while enhancing our market presence, reputation, and client engagement. A proven marketing professional with a strong client service orientation, you'll bring creativity, storytelling, attention to detail, and sound business judgment to help translate Firm priorities, market opportunities, and practice and sector strengths into effective brand strategies and campaigns that drive measurable results. As an international law firm with offices in Canada, the U.Europe, the Middle East, and Asia, we’re proud to recruit and retain top talent who bring energy, insight, and a singular focus on delivering exceptional experiences – for our clients and each other. We’re intentional about building a workplace that’s both high-performing and supportive, ensuring that everyone is empowered to do their best work and reach their full potential. These values shape how we collaborate, lead, and succeed – across teams, time zones, and career paths. Brand, marketing and sponsorships have the power to build connections, strengthen relationships, and shape how people experience a brand. At Gowling WLG, these functions play an important role in creating profile, supporting business growth, and helping us engage meaningfully with clients, colleagues, and communities. In this newly created role, reporting to the Brand &

• Marketing Leader, you’ll support the Firm’s growth engine, brand-to-demand initiatives and sponsorships in a team-based environment. Working closely with colleagues across the Business Development &

• Marketing department, including our go-to-market channel teams, you’ll be a brand steward,



develop and deliver powerful integrated marketing campaigns, sponsorships, brand programs, and initiatives that support the Firm's growth objectives across Canada, while enhancing our market presence, reputation, and client engagement. A proven marketing professional with a strong client service orientation, you'll bring creativity, storytelling, attention to detail, and sound business judgment to help translate Firm priorities, market opportunities, and practice and sector strengths into effective brand strategies and campaigns that drive measurable results. Shape and execute brand, marketing, and content strategies that bring our programs and initiatives to life, extending reach, deepening impact, and ensuring resonance across channels and key audiences Collaborate cross-functionally across Business Development &

• Marketing and with other Firm stakeholders to ideate, build alignment, and ultimately, deliver gold-standard excellence, including seamless execution across social, digital, events, internal and external communications, and other mediums Contribute to annual and quarterly planning, monthly dashboard reporting, and specific campaign reporting against defined metrics Support brand reviews to ensure materials align with brand standards and Firm guidelines Enable brand consistency by creating and refreshing brand assets for the Firm, updating and maintaining the Brand portal Contribute to initiatives that enhance the end-to-end client experience and strengthen relationships with a strong understanding of how marketing drives growth, and the value and art of positioning and design in influencing perceptions Translate business goals into captivating marketing campaigns and go-to-market strategies that propel the Firm’s growth Conduct market and brand research to identify trends, opportunities, and differentiators, in addition to proactively identifying issues, risks, or gaps and escalating appropriately Provide strategic consultation and thoughtful recommendations to senior internal stakeholders and partners, advising on sponsorship opportunities, partnerships, and investment decisions Lead the planning, activation, and evaluation of sponsorship initiatives to maximize brand visibility, audience engagement, and measurable business impact while managing relationships with partners and ensuring seamless execution Creative Excellence &

• Exceptional Project Management Ensure consistency and creative excellence across all touchpoints Proactive project management, communication,



and cross-functional team collaboration to ensure campaigns and programs are delivered on time and on budget Work with the Brand &

• Marketing Leader to define KPIs and success metrics for brand-to-demand programs and sponsorships, in addition to marketing campaigns where appropriate Evaluate performance, extract insights, and continuously optimize strategies and plans through post-mortem analysis Track performance of national sponsorships, develop recommendations for future improvement and investment, update playbooks and resources to integrate best practice guidance Establish and maintain strong working relationships across the full Business Development &

• Marketing department and leadership Provide strategic marketing consultations and influence decisions across internal teams Help foster a culture of creativity, accountability, and collaboration Bachelor's degree in business, marketing, or a related field

• Master’s degree an asset ~5+ years of experience in marketing with a strong focus on omnichannel campaigns

• Exceptional understanding of brand and marketing fundamentals, as well as best practices and trends across all go-to-market channels ~ Passionate about sponsorships strategy, creating brand, client and community impact through strategic activation and deriving value from sponsorships ~ A sharp strategic mindset paired with robust creative instincts and business acumen ~ Exceptional project and stakeholder management with attention to detail and a service orientation with the ability to build trust and advise senior stakeholders and partners of the Firm ~ Data fluency: you’re comfortable understanding the data, recognizing patterns, and turning insights into action and/or ideas for consideration ~ A passion for marketing, innovation, and building meaningful brand experiences that connect with audiences ~ Highly accountable and a proactive self-starter focused on delivering results and high-quality execution Gowling WLG’s total rewards program is designed to foster a culture where high performance and personal well-being go hand-in-hand. 100% employer-paid health, dental, and mental health coverage, plus an annual lifestyle spending allowance ~ 15+ vacation days and hybrid work flexibility ~ Parental leave top-up for 26 weeks (after 12 months of full time employment) ~ Group Retirement Savings Plan with employer match ~ Financial protection through short & long-term disability, life, accident & critical illness insurance ~ Employee &

• Family Assistance Program, guided CBT, and an internal network of 120+ trained Mental Health First Aid responders ~ Perks and preferred pricing programs, referral bonuses and more Gowling WLG employees have the potential to exceed this range based on tenure and performance. Gowling WLG may use tools within our applicant tracking system that include artificial intelligence–supported features, such as automated candidate matching. These tools do not make hiring decisions

• Gowling WLG is dedicated to building a diverse and inclusive workplace.

📌 Strategic Marketing Specialist (Calgary)
🏢 Gowling WLG
📍 Calgary