Talent Network Social Media Brand Strategist (Part-Time / Hourly) Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce. We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun.

Join Toptal’s network as a Social Media Brand Strategist to onboard, coach, and accelerate the growth of our Content Creator users. You will join an execution‑driven team building a new business unit from zero. You will coach creators 1-to-1 to grow their audience, increase their engagement, and monetize their content.

You will analyze their entire content plan end-to-end.

Build the foundations of the Creator Agent function: As one of our first Creator Agents, you will design, test, and refine the methodologies that power our coaching model. You will transform your learnings into structured playbooks, training materials, and repeatable processes that will allow us to scale a high‑performing agent team. Conduct creators onboarding, assess performance, and identify growth opportunities across platforms.

Provide 1‑to‑1 coaching focused on improving content strategy, packaging, and execution (from scripting to community building). Guide creators toward professional publishing standards and consistent audience development.



Support creators in preparing for monetization and activate brand opportunities when appropriate.

Design, test, and refine the coaching methodologies that will scale the Creator Agent function. Convert insights into structured playbooks, templates, and training materials for future agents. Collaborate with marketing, product, and partnerships teams on creator‑facing initiatives.

Stay ahead of platform trends, algorithm shifts, and best practices to update our approach continuously. A bachelor’s degree is required. Proven experience growing social media accounts on YouTube, Instagram, and/or TikTok.

Solid understanding of content strategy fundamentals: ideation, hooks, titles, thumbnails, and retention, conversion, and community building. Ability to analyze performance data and translate insights into clear, actionable guidance. Excellent written and verbal communication skills in English.

Experience in roles that require coaching, advising, or client accountability. Ability to break down creative work into structured frameworks and teachable steps. Are a creator with +50k followers/subscribers on Instagram, YouTube, or TikTok. Have monetized your own content through different sources, including brand deals, affiliate marketing, platform payouts, and selling products/services to your own audience. Are familiar with doing paid social campaigns.

Contract

Marketing, Strategy/Planning, and Advertising Social Networking Platforms, Professional Services, and Marketing Services #

📌 Talent Network Social Media Brand Strategist (Part-Time / Hourly) (Edmonton)
🏢 Toptal
📍 Edmonton