Appear is building the infrastructure that helps brands get cited by AI: ChatGPT, Perplexity, Google AI Overviews, Gemini. Search is shifting. When someone asks ChatGPT which law firm, clinic, or software to use, the brands that get cited win the business, and most companies have no idea whether they're showing up.

We measure AI visibility, identify the gaps, and build the content infrastructure to close them. Build and ship customer-facing features across the Appear platform. Develop infrastructure that serves content to AI crawlers and agents.

Develop analytics for crawler activity, AI visibility, citations, traffic, and conversions. Improve the reliability, performance, security, and scalability of the platform. Turn customer implementation challenges into repeatable product capabilities.





Three or more years of software engineering experience, or equivalent evidence that you can build production systems.

Experience building backend services, APIs, web applications, or distributed systems. Proficiency in TypeScript, JavaScript, or a comparable language. A strong understanding of APIs, databases, caching, and up-to-date web infrastructure. Comfort working quickly and making practical trade-offs in an early-stage environment.

Experience with Cloudflare Workers, CDNs, DNS, reverse proxies, web crawlers, AI agents, analytics, React, or B2B SaaS is helpful but not required.

📌 Telecommute Software Application Specialist (Toronto)
🏢 Appear
📍 Toronto