At Steele Auto Group, work is more than a job.

Steele

Buick GMC is looking for an exceptional New Car Sales Manager to help lead our dealership into its next phase of growth and success. an achievement earned by only four GM dealerships across Atlantic Canada ; Steele Buick GMC has established itself as one of the region’s top-performing dealerships. As we continue to build on that momentum, we are seeking a proven automotive leader who can inspire people, elevate performance, and help shape the future of our sales operation. This is more than a management role.

It is an opportunity to lead a high-performing team, influence dealership strategy, and create exceptional customer experiences while representing two of North America’s most respected automotive brands. Our team has built a culture centered around accountability, collaboration, customer experience, and continuous improvement. From the professional‑grade capability of GMC trucks and SUVs to Buick’s premium comfort and innovation, our product lineup continues to attract loyal customers and new opportunities for growth.

As New Car Sales

Manager, you will play a key role in maximizing that opportunity. Located in the heart of New Brunswick, Fredericton offers a unique balance between career prospect and quality of life. More affordable cost of living compared to larger markets A strong sense of community and connection Access to outdoor activities year‑round If you’re considering a move, we also offer relocation support of up to $7,500 for out‑of‑province candidates , helping make the transition easier.

Coach, mentor, and develop a high‑performing New Vehicle Sales Team Drive sales performance while maintaining a customer‑first culture Lead daily sales activities,



performance management, and accountability Monitor and improve dealership KPIs, conversion metrics, and profitability Oversee inventory strategy, merchandising, pricing, and vehicle presentation Support digital retailing initiatives and online sales performance Partner with Finance, Fixed Operations, and Leadership teams to drive dealership success Recruit, develop, and retain top automotive talent Foster a positive, engaged, and performance‑driven culture You are passionate about customer experience, driven by results, and energized by helping others succeed. 3‑5+ years of automotive sales experience ~ Previous leadership experience in a dealership environment ~ Proven success driving sales performance and achieving targets ~ Strong understanding of dealership operations and profitability ~ Exceptional leadership, communication, and coaching abilities ~ Previous New Car Manager or Sales Manager experience Knowledge of vAuto and inventory management strategies Experience with Auto Alert or equity mining platforms Understanding of dealership KPIs and performance metrics Why You Will Love Working with Steele Auto Group At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.



We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally.

Depending on your role and employment type (full‑time, part‑time, or term), eligible employees can look forward to, some or, all the following: ~100% Matched Retirement Savings Plan – Put your future at ease with our employer‑matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years! ~ Flexible Health & Dental Plans – Choose from six cost‑shared plans tailored to your lifestyle.

Mental

Health & Wellness Support – 24/7 confidential support for you and your family through EFAP. ~ Employee Discounts – On vehicle purchases, parts, and service at any of our locations. ~ Work Boot Reimbursement – Reimbursement immediately, no waiting required! ~ Access to Steele University – you will get engaging, role‑specific training; While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group.

Steele Auto

Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. We are here to support you in every step of the way.

Steele Auto

Group is committed to a fair, inclusive, and supportive workplace. Accommodation is available throughout the recruitment process;

📌 Used Car Sales Manager (Fredericton)
🏢 Steele Auto Group
📍 Fredericton