About the roleThe Director, Engagement and Revenue Generation is responsible for driving profitable growth for one of Canada’s largest retail credit card portfolios through best‑in‑class customer engagement, lifecycle management, and monetization strategies. This leader will translate customer insights into targeted engagement strategies that deliver measurable improvements in activation, usage, retention, and lifetime value. They will own the engagement strategy across acquisition, activation, usage, growth, retention, and reactivation, lead a team responsible for engagement strategies, base analysis and revenue generation, develop and execute initiatives and offers that drive incremental spend, purchase frequency, and customer loyalty, and optimise portfolio revenue through spend, revolving balances and value‑added products while ensuring alignment with credit performance, risk appetite and profitability.ResponsibilitiesLead initiatives that deepen customer loyalty, increase card usage, and maximise portfolio revenue across spend, revolving balances and ancillary products.Translate customer insights into targeted engagement strategies with Marketing, Analytics, Customer Experience, Risk and the retail partner teams.Develop and execute offers and campaigns to drive incremental spend, purchase frequency and loyalty.Drive portfolio revenue through optimisation of spend, revolving balances and value‑added products.Leverage analytics, segmentation and test‑and‑learn methodologies to optimise engagement strategies.Ensure strong customer retention through optimal positioning,



tailored offers and segmentation in collaboration with customer service.Represent Fairstone’s values and brand with the highest standards in all partner and internal interactions.Stay current on competitive dynamics and emerging engagement models to inform the product team.Qualifications8–10+ years of experience in customer engagement and revenue growth strategy, preferably within credit cards, financial services or a large retail environment.Proven success driving usage, spend and profitability within a large consumer portfolio.Strong understanding of credit card economics, customer lifecycles and monetisation levers.Demonstrated experience leading data‑driven engagement strategies.Ability to influence senior stakeholders across Risk, Legal, Finance, Product, Operations and external partners.Strong people‑leadership skills with experience building, coaching and retaining high‑performing teams.Excellent written and spoken English skills; French is an asset.Willingness to travel as required.BenefitsCompetitive base salary of $130,000 – $150,000 plus an annual incentive bonus tied to performance.Robust health and dental coverage through Manulife and virtual healthcare through Dialogue.Group Retirement Savings Plan with up to 7% employer match.Generous vacation based on role, statutory holidays and 6 wellness days.Hybrid work model and versatile schedule.Discounts from top retailers via WorkPerks and location‑based perks such as gym membership and Toronto Bike Share.Gym access at London and Montreal offices.Education Assistance Program and Fairstone Academy for training and skill development.Parental leave top‑up program.Paid volunteer day to give back to community causes.Continuous growth opportunities.Employment InformationFull‑time, permanent position. Fairstone Bank of Canada is an equal‑opportunity employer and will make reasonable accommodations to respond to the needs of people with disabilities. Applicants who identify as Aboriginal, Indigenous, people of visible minorities or disabled are encouraged to apply.#J-18808-Ljbffr

📌 Director, Engagement And Revenue Generation - C$130,000 - C$150,000 A Year (Winnipeg)
🏢 Fairstone Bank of Canada
📍 Winnipeg