Responsibilities

- Serve as a strategic finance partner supporting Embark's growth objectives
- Provide business insights on lead source and quality to increase profitable sales
- Analyze and report on CAC, marketing ROI, lead conversion, sales productivity, payback periods, and lifetime value indicators
- Partner with Marketing and Sales leaders to evaluate campaign performance and optimize channel spend allocation
- Develop business cases and financial analyses for growth initiatives, product launches, and customer acquisition strategies
- Identify revenue growth opportunities through analysis of customer behavior, acquisition trends, conversion performance, and profitability
- Develop and maintain financial forecast models for monthly forecasts, annual budgets, and five-year outlook planning
- Conduct monthly actual/forecast versus budget variance analysis and provide management commentary
- Track, analyze, and report financial and operational drivers for Go-to-Market divisions
- Provide financial insights and recommendations to Go-to-Market leaders
- Build scenario analyses and sensitivity models
- Translate complex financial and operational data into actionable recommendations for senior leadership
- Design and maintain executive dashboards and scorecards
- Use Power BI, Tableau, or equivalent business intelligence tools to automate reporting
- Ensure data integrity and consistency across sales, marketing, CRM, data warehouse, and financial systems
- Collaborate with Finance, Sales, Marketing, Operations, and Technology leaders

Requirements

- Minimum 3 years of experience in FP&A;, data analytics, or business performance reporting, preferably supporting Sales, Marketing, or other Go-to-Market functions
- Advanced Excel and financial modelling skills




- Experience with Power BI, Tableau, SQL, or other business intelligence and analytics tools
- Experience working with large datasets and data warehouses
- Experience with financial planning systems such as Vena, Adaptive, Anaplan, Hyperion, or similar platforms
- Solid ability to influence stakeholders and communicate financial insights to non-financial audiences
- Demonstrated ability to manage multiple priorities in a fast-paced environment
- Experience supporting Sales, Marketing, Revenue Operations, or other customer-facing functions
- Customer-focused mindset
- Ability to work in a team setting and serve value
- Initiative and adaptability to change

Core Competencies

Demonstrates expertise in financial planning and analysis, with advanced skills in financial modeling and data analytics. Proficient in utilizing business intelligence tools to provide actionable insights and support strategic decision-making.

Highest-signal resume keywords

- Financial Planning And Analysis (FP&A;)
- Advanced Excel Skills
- Power BI
- Tableau
- Data Analytics

ATS Optimization Keywords

Hard Skills

- Financial Modeling
- Data Analysis
- Forecasting
- Variance Analysis
- Scenario Analysis
- Customer Acquisition Strategies
- Lead Conversion Analysis
- Sales Productivity Analysis
- Lifetime Value Analysis
- CAC Analysis

Soft Skills

- Stakeholder Influence
- Communication Skills
- Team Collaboration
- Adaptability
- Customer-Focused Mindset

Industry Keywords

- Go-to-Market Strategy
- Marketing ROI
- Sales Operations
- Revenue Operations
- Business Performance Reporting

Tools & Technologies

- Power BI
- Tableau
- SQL
- Vena
- Adaptive
- Anaplan
- Hyperion
- CRM Systems
- Data Warehouse

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📌 Senior Financial Analyst, FP&A (Toronto)
🏢 Jobtailor
📍 Toronto