Develop and execute lead generation programs through marketing activities, events, webinars, and roundtables Support and execute integrated ABM strategies targeting high-value accounts with Sales Develop tailored campaign and event content and offers aligned with each stage of the buyer journey Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration Use marketing technology and processes to manage campaigns, events, audiences, performance metrics, and reporting Create and deliver event experiences showcasing company services Lead project management to deliver campaigns and events on time and on budget Manage the full lifecycle of physical and virtual campaigns and marketing events, including logistics, promotion, in office execution, and follow-up Collaborate with marketing, sales, executives, stakeholders, and external vendors Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies Track and report lead capture, follow-up workflows, pipeline contribution, and revenue Coordinate campaign and event debriefs to optimize processes Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales Requirements

Bachelor’s degree in marketing, communications,



or a related field Proven 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments Proven experience planning and executing in-person events, including 3rd party events and roundtables Proven experience planning and executing virtual events, including webinars, roundtables, and podcasts Experience with project management tools such as Monday.com Core Competencies

Demonstrates expertise in developing and executing lead generation programs and integrated ABM strategies, with a strong focus on event management and performance optimization. Proficient in managing the full lifecycle of marketing campaigns and events, ensuring alignment with sales and stakeholder objectives. Highest-signal resume keywords

B2B Marketing Experience Event Planning and Execution Lead Generation Programs Project Management Marketing Technology Utilization Hard Skills

Lead Generation Campaign Development Event Management Performance Analysis Budget Management Soft Skills

Collaboration Communication Project Management Industry Keywords

Cybersecurity Tech Environments ABM Strategies Buyer Journey Virtual Events Tools & Technologies

Monday.com Marketing Automation Tools

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📌 Marketing Manager – Events (Lakeside)
🏢 Jobtailor
📍 Lakeside