What You’ll OwnBuild the Creator Program (80%)Define Wingstop Canada’s creator strategy from the ground up — point of view, tiers, partnership models, and how creator work integrates with the broader marketing engineEstablish the criteria, processes, and tools that make the program repeatable and scalable as we expand into Alberta and beyondOwn the program budget: forecast spend, allocate across always-on and tentpole activity, and report on returnDevelop the measurement framework: what we track, what good looks like, and how we use insights to sharpen future decisionsPartner Identification & Relationship ManagementIdentify on-brand creators, artists, and DJs across music, sports, fashion, food, and internet culture — with a deliberate focus on micro and mid-tier talent we can grow alongsideBuild a tiered roster that supports always-on presence and tentpole moments, prioritizing partners early in their trajectory over established namesOwn creator relationships end-to-end: first outreach, ongoing communication, repeat collaborations, and the long-term partnerships that compound over timeBriefing & ExecutionWrite creator briefs that are clear on objective and brand voice but leave room for authentic creative expression — this is a real craft and a meaningful filter for this roleLead negotiations on deliverables, usage rights, exclusivity, and fees within budgetManage contracts, product seeding, shipping/gifting logistics, timelines, and content approvalsOwn brand safety: vet partners thoroughly, establish the standards, and lead the response when something goes sidewaysOwn the paid creator strategy end-to-end, including creator whitelisting and partner-led paid socialPartner with the broader marketing team to ensure paid creator activity integrates with the rest of the media mixBuild the test-and-learn framework that proves which partners and formats deserve amplificationCampaigns, Launches & Local ActivationsBring creators into flavour launches, product drops, and cultural moments as part of integrated 360° campaignsIdentify and engage local creators to drive buzz and foot traffic around new store openings and regional activationsCoordinate on-the-ground content capture and event attendancePerformance,



Insights & Internal StorytellingRun the program with a prove-it-then-scale-it mindset: every partner and format earns its way to deeper investment through measurable performanceReport on creator performance across always-on and campaign activity, against clear objectivesMake the program legible internally — share wins, surface learnings, and build belief across the marketing team, operations, and franchise network so the program earns the resources to growSocial Media Ownership (20%)Lead social strategy across all channels, with the content calendar and planning under your ownershipPartner with the Marketing Coordinator on reactive contentOwn social reporting and analyticsWho You AreA builder, not just an operator.You’ve stood up a program, a process, or a function before — not just executed within one. You’re energized by ambiguity and blank pages.ROI-driven.You think in tests, signals, and proof points. You’d rather start with three partners and prove the model than spread budget across twenty and hope something works.Culturally fluent.You have a point of view on what’s cool, and you can defend it. Deep knowledge of music, sports, fashion, food, and internet culture.Talent-spotter.You can identify creators early — before they’re obvious — and you have instincts for who’s worth investing in for the long haul.Commercially sharp.You understand creator economics, what things should cost, what usage rights are worth, and how to negotiate without burning relationships.A strong writer.Briefs, captions, creator comms — the writing is the work. You have tone and judgment.Action-oriented.You follow through without being chased. You surface progress proactively, flag risks early with a plan, and own outcomes rather than tasks.Bold and decisive.You take swings and have a clear point of view. You’re comfortable being wrong sometimes in service of being interesting.QualificationsRequired5–8 years in influencer marketing, social media,



or creator partnerships — with demonstrated experience designing or substantially reshaping a program, not just executing within an established oneDirect experience managing creator relationships end-to-end: sourcing, briefing, negotiating, contracting, and reportingHands-on experience working with micro and mid-tier creators, including identifying talent earlyExperience running paid creator activity, including whitelisting and partner-led paid socialTrack record of measuring creator performance against objectives and using insights to drive program decisionsStrong portfolio of creator-led work you can walk us through, including the brief, the partner choice, and what you learnedSharp copywriting with a clear voice — briefs, captions, and creator commsDeep, current understanding of TikTok, Instagram, and emerging platforms, including what makes content travelTrack record at a brand or agency where taste and cultural relevance are competitive advantages — streetwear, lifestyle, music, fashion, beauty, DTC, hospitality, or a genuinely fresh take on QSR/rapid-casualNice to haveYou create content yourself and understand the craft from the inside — not as a side hustle, but enough to have empathy for what you’re asking partners to doExisting network of creator relationships you’d bring with youExperience developing creator-led mini-series, recurring formats, or other longer-form content IP with partnersExperience scaling a program across multiple markets or regionsWork Location & TravelToronto-based hybrid — 4 days in office, WFH FridaysSalary: $105,000-$120,000 +10-15% bonus and benefitsWingstop Canada provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, colour, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation.We’re committed to inclusive and accessible employment practices. If you require accommodation during the recruitment process, please let us know. We’ll work with you to ensure your needs are met.#J-18808-Ljbffr

📌 Senior Manager, Creator & Social - C$105,000 - C$120,000 A Year (Winnipeg)
🏢 Wingstop Canada
📍 Winnipeg