Join RBC in a Senior Marketing Director role focused on Home Equity Finance, driving strategic marketing initiatives. This senior position calls for a results-oriented leader passionate about financial services.

As the Senior Marketing Director, you will be responsible for steering the complete marketing strategy for RBC's Home Equity Finance product. You will lead a talented marketing team in developing integrated campaigns that effectively connect brand messaging with user engagement. Collaboration with cross-functional teams will be critical, as you influence strategic decisions at executive levels, supported by data insights.

Key Responsibilities:



• Own the marketing strategy for Home Equity Finance portfolio • Lead integrated marketing campaigns focused on premium acquisition • Transform insights into effective marketing messages and programs • Manage budgets and performance tracking against KPIs • Establish data benchmarks and optimize marketing ROI

Requirements: • Over 12 years of integrated marketing experience in Financial Services • 5+ years developing and leading effective marketing teams • Expertise in multi-channel strategy execution • Robust data analysis skills and performance measurement • Proven experience presenting to senior stakeholders

Utilize your leadership qualities to drive impactful marketing strategies and bolster RBC’s Home Equity Finance portfolio. #J-18808-Ljbffr

📌 Senior Marketing Director, Home Equity Finance (Winnipeg)
🏢 RBC
📍 Winnipeg