Job Title: Digital Media LeadLocation: Remote, with optional access to our Toronto office at Queen and SpadinaSalary Range: $70,000 - $90,000 plus health benefitsReports to: Strategy DirectorPosition Type: Full‑time, permanentPosted: June 18Deadline: June 28, 2026 at 5:00PM ESTPosition SummaryWe’re looking for a technically confident, thoughtful, and collaborative digital marketer to help us build out a growing part of Principles. This role sits at the centre of paid media deployment, campaign setup, analytics, tracking, reporting, and the behind‑the‑scenes infrastructure that helps nonprofit campaigns actually work. You will be comfortable in platforms such as Meta, Google Ads, Google Grants, GA4, GTM, and understand how strong digital systems help progressive organizations reach the right people, raise more money, and move more people to act. Ideal candidates have digital marketing or agency experience, enjoy both strategy and execution, and want more ownership than they might get inside a larger organization.About PrinciplesPrinciples is a progressive nonprofit agency that helps charities, advocacy organizations, and social impact teams build strategies, campaigns, creative, and digital programs that move people to act. We work with organizations across issue areas including health, disability, education, poverty, climate, human rights, community care, and more. Our team of ~15 is collaborative, thoughtful, and dedicated to excellent work.Things You Should Know & BenefitsWe value diversity and encourage applications from folks from/with all backgrounds, genders, ethnicities, abilities, identities, and lived experiences.Benefits:3 weeks of paid time off per yearLighter workload between Christmas Eve and New Year’s DayExtra long weekends every summerRemote workOptional access to our office at Queen and Spadina in TorontoQuarterly 2‑day in‑person all‑staff working sessionsA laptop and other work‑from‑home supplies as neededA monthly $50 stipend to help offset mobile phone expensesAnnual bonuses shared with all employees when business targets are metCore ResponsibilitiesPaid Media Strategy & PlanningYou will develop practical, thoughtful paid media recommendations for client campaigns and projects and collaborate with strategy, creative, accounts, and project management teams to align media plans. Key tasks:Translate client objectives, campaign strategies, and creative concepts into paid media recommendationsDevelop media plans across Meta, Google Ads, Google Grants, Microsoft Ads, and other relevant channelsRecommend audiences, budgets, timelines, KPIs, and optimization prioritiesSupport media planning conversations with clients clearlyCoordinate with third‑party planners, buyers, or agencies for expanded channelsCampaign Configuration & DeploymentConfigure, launch, and manage paid media campaigns; ensure quality control and tracking infrastructure.Build and launch campaigns on Meta, Google Ads, Google Grants, Microsoft Ads, etc.Set up campaigns accurately based on approved plans and assetsMaintain quality control across audiences, budgets, naming, trafficking, placements, and UTMsSupport tracking setup and troubleshooting of pixels, tags, conversion events, GA4, GTM, and UTM structuresMonitor campaigns in market and identify issues or opportunitiesOptimization, Reporting & AnalysisHelp clients and internal teams understand performance and recommend next steps.Review campaign performance continuallyMake thoughtful optimization recommendationsPrepare and maintain reporting dashboards using Looker Studio or other toolsAnalyze performance across channels and conversion pointsDevelop post‑campaign reports summarizing results, learnings, trends,



and future opportunitiesPresent analysis and recommendations clearly to clients and teamsPaid Media Systems & GrowthHelp strengthen and grow paid media as a service area by building better systems and workflows.Stay current on paid media trends, platform updates, emerging channels, and best practicesIdentify opportunities to improve systems, processes, tools, templates, training, and delivery modelsContribute ideas for scaling or evolving the paid media functionDocument repeatable workflows and quality‑control processesParticipate in training and career development related to paid media, analytics, reporting, and emerging platformsStrategy Team SupportContribute to broader strategy work when capacity allows.Support campaign strategy, audience planning, and measurement thinkingCollaborate with strategists and client leads to align paid media with project directionBring media‑informed perspective to internal planning conversationsHelp the team make realistic, measurable decisionsGeneral ExpectationsManage time effectivelyStay organized and detail‑orientedCommunicate clearly with internal teams, clients, vendors, and partnersMeet agreed timelines, deadlines, and internal process requirementsParticipate in staff meetings and other team activitiesContribute to the evolving delivery of high‑impact workWhat You’ll Need to BringMust‑haves:Hands‑on experience setting up, managing, or optimizing paid digital campaignsComfort with Meta Ads Manager and Google AdsFamiliarity with GA4, GTM, pixels, tags, conversion events, UTMs, and digital campaign trackingExperience reading campaign data and turning it into clear recommendationsStrong attention to detailStrong written and verbal communication skillsComfort working directly with clients or external partnersThe ability to manage multiple projects, deadlines, and priorities at onceA collaborative approach with strategists, creatives,

📌 Digital Media Lead (Toronto)
🏢 Principles
📍 Toronto