Employment Type: Remote/Hybrid (occasional in-office presence required for onboarding and team collaboration)Compensation: $95,000–$125,000 CADDepartment: MarketingAbout withinUs®withinUs® is a Canadian, female-founded natural health supplement company and a Certified B Corporation®. We are proud to be recognized as a Great Place to Work®.Since launching our premium TruMarine collagen peptide in 2013, we’ve grown into an omni-channel wellness brand with a strong e-commerce foundation and a national retail presence across 2,200+ locations.We believe in building products and a brand with integrity. In a category where trust matters, we lead with transparency, education, and standards we don’t compromise on. Our mission is to support women’s health and help people invest in wellness and longevity with confidence.The RoleWe’re looking for aSenior Brand Managerto lead and evolve the withinUs® brand across product, marketing, and storytelling.This role sits at the intersection of strategy and execution, with accountability for how the brand is defined, expressed, and experienced across every channel. You will shape brand positioning, guide storytelling, and drive consistent brand expression with clarity and emotional resonance across e-commerce, retail, packaging, campaigns, PR, and partnerships.Working closely with ourSenior E-Commerce Marketing Manager, creative, product, and senior leadership team, you’ll translate brand strategy into clear priorities, strong execution, and scalable processes as the business grows.This is a role for someone with strong brand instincts, excellent taste, and a sharp strategic mind, someone who can build long-term brand equity while still delivering results in-market.The Impact You’ll HaveThe Senior Brand Manager plays a critical role in shaping how withinUs® is understood, experienced, and trusted by customers across every touchpoint.By defining and strengthening brand positioning and storytelling, you will ensure the brand remains clear, differentiated, and consistent as we scale across channels and expand our product portfolio. You will influence how products come to market, how campaigns connect, and how withinUs® shows up across platforms, strengthening customer loyalty, commercial performance,



and long-term brand equity.Key ResponsibilitiesBrand Strategy & StewardshipLead and evolve withinUs® brand positioning, architecture, and messaging framework across all channelsAct as the internal brand steward, ensuring consistency while guiding thoughtful evolutionBuild and refine brand processes and workflows to support alignment, efficiency, and scalabilityMaintain a clear point of view on brand decisions and advocate for quality across every deliverableCampaign & Storytelling LeadershipLead brand campaigns from concept through launch in partnership with creative, social, digital marketing, product, and e-commerce teamsDevelop strong strategic briefs rooted in customer insight, brand objectives, and commercial prioritiesGuide storytelling and creative direction to ensure work feels premium, credible, and emotionally resonantSupport PR, partnerships, and collaborations by ensuring brand alignment and strong narrative consistencyProduct & Go-to-MarketPartner with product and innovation teams on product storytelling, naming, claims strategy, and go-to-market narrativesEnsure explicit and compelling communication of product benefits in a way that is accurate, trustworthy, and aligned with brand standardsSupport retail and e-commerce initiatives by ensuring strong brand expression across shelf and sitePerformance & InsightsUse customer insights, performance data, and market context to inform brand decisionTrack and report on brand health metrics and campaign performanceIdentify opportunities to strengthen brand equity and customer connection across channelsLeadership & Team DevelopmentManage and develop the brand and creative team, providing clear direction, feedback, and prioritiesOversee external partners and agencies as needed,



ensuring high-quality output and effective collaborationDrive cross-functional alignment and help remove roadblocks to keep priorities moving forwardWhat You’ll Bring5–8 years of experience in brand and marketing, ideally within wellness, beauty, food, or lifestyle CPGProven experience leading brand strategy and integrated campaigns across DTC and retailStrong strategic thinking skills with the ability to translate brand direction into clear executionExcellent written and verbal communication skills, with a sharp brand voice and storytelling abilityHighly organized and detail-oriented, comfortable managing multiple workstreams and stakeholdersData-informed mindset with strong judgment and a long-term perspectiveExperience partnering closely with product, creative, and commercial teamsExperience leading small teams and/or managing external partnersStrong taste, high standards, and a values‑led approach to brand buildingPassion for wellness, longevity, and building brands with integrityWhat We OfferCompensationBase salary range:$95,000–$125,000 CADAnnual performance-based bonus tied to company and individual performancePotential eligibility for stock options (based on scope and tenure)Final offer will reflect experience, qualifications, and alignment with the scope of the roleBenefits & Total RewardsExtended health and dental coverageRRSP matchingPaid birthday and volunteer daysWellness support and product discountsOur CulturewithinUs is a team that values alignment, clear communication, and follow-through. We believe shared standards create the foundation for trust, ownership, and autonomy.We take a thoughtful, long‑term approach to brand building and work closely across teams to execute with care and consistency. We take our work seriously, support one another fully, and value doing things the right way.Our Commitment to InclusionwithinUs® is committed to building a respectful, inclusive workplace. If this role excites you, but you don’t meet every requirement, we encourage you to apply. We value diverse perspectives and experiences.AccommodationswithinUs® is committed to providing accommodations throughout the hiring process. If you require accommodation at any stage, please let us know, and we will work with you to support your needs.You can also follow us on LinkedIn to stay up to date on future opportunities.#J-18808-Ljbffr

📌 Senior Brand Manager - C$95,000 - C$125,000 A Year (Toronto)
🏢 withinUs
📍 Toronto